Gurugram,
India | 5 July 2025 : Premium mandarin brand Sweet
C, renowned globally for its naturally sweet, seedless fruit, launched its
Summer 2025 consumer campaign, “Blue is the New Orange”, in India with a
curated evening of wellness, conversation, and citrus-themed celebration in Gurugram.
The
campaign was unveiled by Malaika Arora, one of India’s most recognisable
wellness advocates and entertainment personalities, who fronts the initiative
aimed at reinforcing fruit as a lifestyle choice rooted in simplicity, joy, and
mindful consumption.
Hosted
at The Westin Gurugram, the event brought together a cross-section of the
Indian health, food, and lifestyle ecosystem. Attendees included culinary
experts, nutritionists, fitness coaches, content creators, and key
representatives from the retail and fresh produce sectors. The launch
underscores Sweet C’s intent to build emotional resonance in India, one of the
world’s fastest-growing markets for premium fresh produce.
Opening
with live saxophone jazz and a refined, wellness-driven ambiance, the evening
set the tone for the campaign’s reveal, Malaika Arora unveiled the campaign
visual—featuring the tagline Blue is the New Orange—and spoke about her
connection to Sweet C’s values.
“Sweet
C isn’t just a fruit, it’s a reminder that eating well can be effortless,” said
Arora. “It’s seedless, naturally sweet, easy to enjoy on the go, and fits
perfectly into the pace of modern life.”
The
event’s centrepiece was a panel discussion on the evolving definitions of
freshness and wellness, moderated by the event emcee and featuring:
●Malaika Arora, Wellness
Advocate & Actor
●Chef Ashish Bhasin,
Culinary Consultant
●Rashmi Rai, Fitness Expert
●Sakshi Lalwani, Clinical
Nutritionist
●Supriya Nagpal, Lifestyle
Influencer
●Deeptanshu Bansal, Brand
Strategist
The
panel explored “freshness” not just in terms of food, but also mindset, habits,
and how modern consumers define balance.
Chef
Bhasin spoke about the integrity of fresh produce:
“When
something is truly fresh, you let it speak for itself. You don’t need to cover
it up. That’s exactly what Sweet C offers—clarity of flavour and quality.”
Nutritionist
Sakshi Lalwani emphasised the importance of origin and minimal handling in
determining produce quality, while fitness expert Rashmi Rai urged a departure
from extreme wellness routines in favour of simplicity.
“Sometimes,
it’s a juicy mandarin and a walk in the sun that does more than any fitness
regime,” she remarked.
Influencer
Supriya Nagpal emphasized the emotional side of healthy choices in a digital
world: “Freshness today isn’t just what we eat—it’s how we feel when we’re not
performing for the camera. On my best days, it’s fruit, music, and stillness.
Sweet C reflects that ease—real, not curated.”
Marketer
Deeptanshu Bansal spoke about brand clarity in an oversaturated market: “In a
world full of loud claims, Sweet C doesn’t try too hard. Its simplicity is
disruptive. When something feels fresh and authentic, it connects instantly—and
that’s where the real brand power lies.”
The
conversation also touched on making fruit appealing to different demographics.
Chef Bhasin encouraged more imaginative presentations, suggesting herbs, sea
salt, and popsicles as creative pairings for mandarins. Sakshi Lalwani
reinforced the idea of fruit as the centrepiece, not a side dish.
The
panel closed on a personal note, with each guest sharing wellness myths they
wished to dispel. Malaika Arora reflected on her own shift in perspective:
“Earlier for me, wellness meant pushing harder. Today, it means slowing
down and enjoying what nourishes me, like a fruit that tastes good and feels
even better.”
Adding
levity to the evening, comedian Appurv Gupta delivered a stand-up set touching
on food fads, wellness trends, and modern eating habits. His light-hearted
commentary resonated with the audience, bringing laughter and relatability to
the event.
Later,
live band Akshar performed as guests mingled at citrus-themed photo booths,
sampled Sweet C mandarins at live tasting counters, and engaged with curated
experiences designed to highlight the fruit’s signature
characteristics—seedless interior, natural sweetness, and peel-friendly skin.
In
her closing note, Malaika Arora summed up the campaign’s intention:
“Sweet
C isn’t trying to be complicated. It’s a small, thoughtful choice in a world
full of noise—and that’s what makes it stand out.”
About
the Campaign
Blue
is the New Orange is Sweet C’s Summer 2025 campaign, focused on elevating
mandarins as a clean, convenient, and joyful choice for health-conscious,
modern consumers. The India launch aims to build awareness and an emotional
connection through local storytelling, events, and influencer engagement.
About
Sweet C
Sweet
C is a premium mandarin brand known globally for its easy-to-peel skin,
naturally sweet flavour, and seedless interior. Grown with care and held to
rigorous quality standards, Sweet C is designed for today’s on-the-go
lifestyles, offering both indulgence and health in every bite. With a strong
footprint in international markets, the brand continues to innovate how consumers
experience fresh fruit: not just as nutrition, but as a moment of everyday ease
and enjoyment.