Ahmedabad – July 7, 2025 : Rushil Décor Limited (NSE:
RUSHIL, BSE: 533470), Rushil Decor Limited has long been a pioneer in promoting
sustainability through its various impactful initiatives. The company has
demonstrated its unwavering commitment to environmental preservation and
community development through its Green Initiative in Andhra Pradesh.
A Landmark Achievement in Tree Plantation
One of the hallmark achievements of Rushil Décor Limited’s Green
Initiative is the successful planting of 24 million (2.4 crore)
saplings across key districts in Andhra Pradesh, including Anakapalli,
Visakhapatnam, Vizianagaram and East Godavari. These saplings are a crucial
part of the company’s broader strategy to combat environmental degradation and
promote sustainable forestry practices. This ambitious plantation program not
only focuses on increasing the green cover in these regions but also plays a
key role in improving soil quality, enhancing biodiversity and mitigating the
adverse effects of climate change.
Commenting on the activity Mr Rushil Thakkar, Managing Director said
“This initiative, centred on tree plantation and agroforestry, is a strategic
effort to actively engage local communities and empower farmers through the
adoption of sustainable agricultural practices. It is designed to deliver
long-term environmental benefits while also enhancing rural livelihoods and
contributing to economic resilience."
Support for Farmers: Empowering Through Subsidies
Understanding that small and marginal farmers form the backbone of
rural India, Rushil Décor Limited has tailored its Green Initiative to include
extensive support for local agricultural communities. By providing subsidy
support to small and marginal farmers, the company ensures that these
farmers have the resources to integrate eucalyptus clones into
their agricultural practices. This is particularly valuable as eucalyptus trees
offer both ecological and economic benefits. They contribute to soil
conservation, enhance water retention, and improve land productivity.
In addition to the subsidy support for farmers, Rushil Décor Limited
actively encourages transport subsidies for both marginal and large
farmers, which helps ease the distribution process of saplings and other
essential resources. This reduces the financial burden on farmers, ensuring
they can access quality planting materials and other inputs necessary for
successful tree cultivation.
Technical Assistance: Enhancing Agricultural Practices
Rushil Décor Limited goes beyond financial support by offering
comprehensive technical assistance to farmers, ensuring they are
well-equipped to maximize the potential of their plantations. This includes the
following key activities:
1.
Agroforestry integration: Encourages
eucalyptus clonal plantation with cash crops for economic and ecological
benefits.
2.
Farmer engagement and awareness Programs:
Organizes farmer meetings and workshops to educate on the benefits, challenges,
and best practices of Eucalyptus clonal cultivation.
3.
Soil and plantation guidance: Educates
farmers on soil suitability, soil specific clones selection, and the correct
planting methods based on seasons.
4.
Supply of high quality clones: Provides
genetically improved, high-yielding, disease-resistant and standardized clones
of Eucalyptus to farmers.
5.
Training and capacity building: Conduct’s
training sessions on proper plantation techniques, maintenance, and harvesting
practices to maximize sustainable yields.
6.
On-Site sapling delivery: Ensures direct
delivery of saplings to farmer’s locations for convenience and efficiency.
About Rushil Décor
Founded in 1993, Rushil Decor Limited is a globally leading company in
modern interior infrastructure and eco-friendly composite wood panels. The
company excels in setting industry benchmarks through innovative designs and
advanced technology. Operating six cutting-edge manufacturing plants, Rushil
Decor has an annual capacity of 3,30,000 CBM MDF and 3.49 million laminates,
serving customers in over 56 countries. The company's product range includes
VIR Laminates, VIR MDF boards, VIR MAXPRO (HDFWR) boards, VIR Pre-laminated
Decorative MDF/HDFWR boards, VIR Modala Ply, VIR PVC and VIR WPC
boards/doors.
Rushil Decor's commitment to quality, design excellence and
customer-centricity distinguishes it in the market. Driven automated plants,
world class German technologies and global standards, Rushil Decor relentlessly
creates smarter spaces. The company ensures optimal supply chain efficiencies
and resource utilization. Strategic local plantations further enhance cost
advantages in raw material sourcing, allowing Rushil Decor to meet global
market demand effectively and sustainably.
For more details, please visit: www.rushil.com
Parin Shah
AGM-Brand Management
Rushil Decor Limited
Rajiv Pandya / Abhishek Dakoria
Churchgate Partners
+91 22 6169 5988