18th July 2025, Tirupati : OTTO, one of
India’s leading menswear brands has announced the opening of its 82nd
Exclusive Brand Outlet (EBO) at Tirupati, Andhra Pradesh.
The 2,000 sq ft store, spread over Ground, First & Second floors,
is located at the temple city’s most preferred shopping destination, the Air
Byepass Road. The brand currently operates 12 stores in the regions of
Andhra Pradesh and Telangana.
Mr. Pothiraj, Managing Director and CEO of Otto Clothing Pvt. Ltd.
said, “We are very excited to open our sixth store in Andhra Pradesh, at one
of the fastest growing economies which is contributing to the state GDP.”
“Tirupati is not just a pilgrim centre anymore; rather, it is a
bustling and upcoming metro city, with a huge boom in employment and
entrepreneurship, leading to higher disposable incomes. Consumers are now
preferring trendy attire even for their day to-day wardrobe!”
Ms. Varsha Pothy Sivasankaran, Chief Business Officer added,
“We launched our first store on 15th July 2012. As we
enter the 14th year of our operations today, I am proud to say that
brand Otto has endeared millions of consumers and their families
with its stylish and comfortable range of menswear.”
“To have Mr. Dulquer Salmaan, pan-India cinema actor as our Brand
Ambassador for a decade has immensely helped the brand to reach out to thhe
Millennials, the GenZ as well as the older generations of consumers. Like
“Lucky Bhaskar”, we have also been extremely lucky to have a steady growth in
the region, thanks to continued patronage of our beloved customers over the
years.”
Otto offers a wide range of shirts and trousers across various fabric
materials, denims, and accessories. The brand currently retails through over 4,000
Multi-Brand Outlets (MBOs) across the country and plans to expand to 100 EBOs
during the current fiscal.
The in-house design teams ensure a differentiated approach towards
merchandising products and styles that are appropriate to each market.
The company employs over 3,000 people across its HQ in Chennai, retail
stores, factories and warehouses that are located across the country.
OTTO EBOs are currently spread across metro cities, Tier 1
/ 2 cities in India with 50 stores in Tamil Nadu & Puducherry, 8 in Kerala,
7 in Telangana, 6 in Odisha, 5 each in Karnataka and Andhra Pradesh.
The company has massive expansion plans over the next 18-24 months
through Company owned as well as Franchise stores. With a growing number of
younger Indians with higher disposable incomes in smaller cities and towns, the
company is planning to focus more in the hinterland of India in the coming
times.
For further details: www.ottostore.com