Mr. Rohit Tiwari, Executive Chairman of Morris Street Advisors USA, will steer the group through its next phase of growth and international expansion as it buckles up to become one of the world’s leading global spirits powerhouses
New Delhi: July 9, 2025 : NV Group, one of India’s largest
grain spirit distillers, is all set to enter an exciting new phase of dynamic
growth and expansion over the next few years. The group, known for its brands
like Smoke Lab Vodka, Mohulo Sipping Gin, Blu Moon Dry Gin amongst several
others, has appointed Mr. Rohit Tiwari, as the Senior Advisor to the Chairman —
Mr. Ashok Jain.
Mr. Tiwari is Executive Chairman, Morris Street
Advisors USA — a merchant banking and strategic advisory
firm providing investment, media, commodities and deep technological
solutions to clients. He brings to his role over three decades of
extensive experience in strategic leadership, capital raising, and global
market strategies.
“I’m excited to lead NV Group into its next phase of growth—with a
clear mandate: to transform our ‘Make in India’ premium portfolio into a
powerful global force. We’re not just building brands; we’re creating
enduring value through innovation, design excellence, and a deep understanding
of evolving consumer aspirations across mature markets.
At NV Group, we’re not simply entering global markets—we’re disrupting
them. Our competitive edge lies in blending India’s rich distilling heritage with
cutting-edge flavour innovation, rapid product development, and
world-class design. As we expand our premium portfolio internationally,
we’re building brands that not only resonate with evolved consumers but
redefine category standards—setting new benchmarks in quality, creativity, and
cultural relevance.” said Rohit Tiwari
“We are thrilled to have Rohit Tiwari join us as Senior Advisor. His
extensive experience and strategic acumen will be invaluable as we scale NV
Group’s portfolio. Our transition comes at a critical juncture as the industry
navigates intensifying foreign competition in India. By institutionalising the
group for its next phase of growth with Rohit’s guidance, we hope to strengthen
our ability to compete and thrive in the global spirits industry and set the
foundation for long-term success. With his exemplary leadership skills and
strategic expertise, we look forward to having Rohit steer our transition to
fruition,” said Ashok Jain, Chairman, NV Group
"At Morris Street Advisors USA, we pride ourselves on our
unwavering commitment to excellence and innovation. Our team’s expertise in
capital raising and global market strategies has been pivotal in driving
sustainable growth and positioning our international clients for long-term success.
We are excited to continue our journey of expansion and to provide unparalleled
guidance to our valued partners such as NV Group.” James Bright, CEO of Morris
Street Advisors USA