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Mumbai, 22nd July 2025 : India’s leading innerwear brand,
VIP Clothing Limited, is leaving no stone unturned to transform innerwear
accessibility and convenience for Indian consumers. VIP Clothing Limited has
now partnered with Eternal Limited’s Blinkit to launch its flagship sub-brands,
VIP and Frenchie, on the quick-commerce platform. According to the reports, the
launch will go live in Karnataka and NCR first, followed by Gujarat, West
Bengal, Maharashtra, Rajasthan, Telangana, and Uttar Pradesh in the coming
days.
VIP Clothing Limited's latest partnership marks yet another strategic
milestone for the innerwear brand. Recently, VIP Clothing Limited collaborated
with Swiggy Instamart and Zepto and made VIP and Frenchie ranges available to
Indians within minutes across India. Now, the addition of Blinkit to their
Q-commerce portfolio will not only further integrate quality innerwear into
consumers’ daily lifestyle needs but also strengthen VIP Clothing Limited as
the Q-commerce innerwear brand!
Kanishk Pathare, Head – D2C, VIP Clothing Limited., expressed his views
on the Blinkit partnership. Pathare said, “"For us at VIP, it's all about
meeting our consumers where they live, work, and shop – and doing it at
lightning speed! Teaming up with Blinkit isn't just a partnership; it's a
supercharger for our D2C game, making sure our VIP and Frenchie styles are
literally just minutes away. This is how we're reshaping innerwear retail,
keeping it fresh, relevant, and totally in sync with how India wants to shop
today!"
“The future is all about understanding consumer needs and meeting them
where they need the brand to be.”, added Kapil Pathare, Deputy Managing
Director at VIP Clothing Limited. Talking about the expansion plans, he said,
“2025 has been the year of scaling operations for us. We’ve partnered with
e-commerce platforms and quick-commerce platforms while exploring newer
physical retail stores and markets. This is only the beginning. Our current
strategies and future plans will ensure our availability to our consumers in every
possible way.”
VIP Clothing Limited’s collaboration with multiple Q-commerce platforms
is nothing short of a retail innerwear revolution. The brand’s progressive ways
of ensuring consumer access to trusted premium innerwear with unmatched
convenience are bound to enhance Indian innerwear purchase habits and fortify
VIP Clothing Limited’s vision of being a holistic wardrobe brand.
About VIP Clothing Limited.:
VIP Clothing Limited has been a pioneer in the fashion industry for
over 54 years and is known for its commitment to quality and customer
satisfaction. With a diverse portfolio of brands, VIP Clothing Limited
continues to innovate and set trends in the apparel market.
To know more, visit: www.vipclothing.in