Tirupati : Minister White, a pioneering Indian brand from Chennai, which is recontextualizing the way India and Indians look at wearing traditional Dhotis has announced the opening of its 48th Exclusive Brand Outlet (EBO). The newest store has come up at Gandhi Road, Tirupati in Andhra Pradesh, the second EBO in the temple town.
The brand currently retails through over 5,000 Multi-Brand Outlets
(MBOs) across the country and plans to reach over 100 EBOs by FY 26-27.
In a communique to the media, Mr. Pothiraj, Managing Director
and CEO of Otto Clothing Pvt. Ltd. which owns the brand said, “We are
very excited to open our second store in the holy town of Tirupati today on
this auspicious Muhurtam day – 16th Jul. ‘25.
Our presence in the city over the past 2 years with the first store
located at Air Byepass Road has given us the confidence to launch this new
store in the bustling market of Gandhi Road. We sincerely thank our
patrons for supporting us all along.”
Mr. Suresh Ramasubramaniam, Chief Business Officer added, “We
launched Minister White in 2014 in the Indian market. Ever since, we have been
the pioneer in the traditional wear apparel industry, offering a trendy &
fashionable range to suit the varied needs of our esteemed consumers across
markets.”
The brand offers a wide range of Dhotis, especially the Flexiwaist range
that fits men of all ages and sizes, Shirts for various occasions, smartly
designed Combo-packs including Shirts & Dhotis, Kurtas for casual &
festival / occasion-wear, Fabric materials and the most popular Panchakajams.
The brand also offers accessories including vests and briefs as well as
a wide range of Kids-wear, to match that of the adults’ range.
The company employs over 1,000 people across its three factories
located at Srivilliputhur, Salem & Sriperumbudur in Tamil Nadu. The Dhoti
collections are woven at the company’s own looms located at Salem and
Srivilliputhur, while the premium shirts are manufactured at the Sriperumbudur
facility.
Minister White EBOs are currently spread across metro cities,
Tier 1 / 2 cities across the five Southern States with 32 stores in Tamil Nadu
& Puducherry, 6 in Andhra Pradesh, 4 each in Telangana and Karnataka and 1
in Kerala.
The company has massive expansion plans over the next 18-24 months
through Company owned as well as Franchise stores.
The brand is planning to expand to Northern India this year and is
exploring expanding to international markets such as the USA, the UK, the
Middle East, and Southeast Asia which have a sizeable Indian population.
For further details: www.ministerwhite.com