New Delhi, July 1st, 2025 : Lauritz Knudsen Electrical
and Automation, a leader in the Indian electrical and automation
sector, today unveiled its largest-ever product portfolio aimed at powering the
nation’s key industrial clusters and growth corridors. As part of this
ambitious initiative, the brand is traversing 30 industrial cities across the
country—engaging with local leaders, stakeholders, and ecosystem partners to
accelerate technology adoption in the heart of India’s manufacturing and
infrastructure hubs.
With a strong focus on low-voltage, industrial automation and solutions
for new energy landscape, Lauritz Knudsen is driving a technology-led
transformation that reaches deep into India’s industrial backbone. This
landmark campaign underscores the company’s commitment to building a
technologically advanced, economically resilient, and energy-smart India, in
alignment with the government’s Viksit Bharat 2047 vision.
“At Lauritz Knudsen, our purpose is to deliver smart technologies
that empower customers to work safer, faster, and smarter. Through this product
showcase, we are reinforcing our belief that innovation must be accessible,
adaptable, and relevant to the unique needs of every region across India.
Whether it's automating a rice mill in Raipur, powering a textile mill in
Coimbatore, or modernizing a plant in Pune, our portfolio is designed for
impact,” said Naresh Kumar, COO, Lauritz Knudsen Electrical and
Automation.
“With India’s electrical equipment sector projected to grow by over
USD 95 billion by 2029 and industrial automation expected to reach USD 39.65
billion by 2033, the momentum is clear.1 Indian manufacturers
are already investing 35% of their operating budgets into tech
modernization—well above the global average. These shifts are not just numbers;
they reflect a nationwide drive toward smarter, more efficient systems.
Aligning with the Viksit Bharat 2047 vision, we’re not just launching
products—we’re enabling India’s transition to a smarter, cleaner, and future-ready
tomorrow,” he added.
Key launches –
- Comprehensive EV
Charging Ecosystem - Encompassing EV chargers, a centralized
charge management system (CMS), and cloud-based customer applications,
this ecosystem supports the transition to electric mobility with
intelligent energy distribution and user-centric digital interfaces.
- Advanced, Intuitive
and Digital Power Distribution Architecture encompassing:
- New-Age Air Circuit
Breakers & High-performance Molded Case Circuit Breakers
(MCCBs), featuring state-of-the-art switching and protection
capabilities, designed for various application and seamless integration
into digital architecture platforms.
- End-to-End
Industrial Automation Solutions - A new portfolio of variable
frequency drives, PLCs, and HMIs designed to enhance discrete process
automation, powered by Smartcomm IoT-enabled Software suite.
- Smart Numerical
Protection Relays - Delivering comprehensive protection, control,
and communication for both LV and MV systems
Backed by decades of expertise, Lauritz Knudsen’s latest offerings are
crafted with a deep understanding of India’s regional diversity, state-specific
policies, and sectoral priorities. As part of its expansive outreach, the
company is bringing its innovations to over 30 cities—from Pune and Noida to
Bhubaneswar, Coimbatore, and Guwahati—targeting India’s most dynamic industrial
and micro-market clusters.
Lauritz Knudsen Electrical and Automation is more than just
a technology provider. It is a strategic enabler of inclusive,
sustainable, and future-ready growth—powering India’s journey toward
self-reliance and global leadership. Through immersive showcases and
stakeholder engagements with industry leaders, system integrators, engineers,
contractors, and policymakers, the brand will demonstrate how its solutions
directly support national priorities—whether in clean energy, agri-efficiency,
or industrial modernization.
About Lauritz Knudsen:
Lauritz Knudsen Electrical & Automation is a leading player in the
Indian Electrical industry, drawing strength from over 70 years of rich
heritage and a steadfast dedication to contributing towards the growth of
India. The brand currently exports to 30 + countries and is dedicated to
providing a wide range of electrical and automation solutions to vital sectors
of the economy, including industries, utilities, infrastructure, buildings, and
agriculture. Our extensive portfolio includes low-voltage and medium-voltage
switchgear, automation solutions, tailored software, and services.
With multiple manufacturing facilities in India, we adhere to global
standards of excellence. Our operations are supported by well-equipped,
in-house design and development centers, as well as tooling facilities,
ensuring precision in manufacturing.
With a strong global footprint, supported by an expansive electrical
distribution network in India and worldwide, our ambition is to foster
excellence and provide top-tier products and solutions that drive the progress
of nations globally.
We Listen. We Partner. We Innovate.