Kolkata, 4th July
2025 : Kerovit,
the contemporary bathware brand from the House of Kajaria, India’s
largest manufacturer of ceramic and vitrified tiles, today inaugurated its
new Experience Centre in Kolkata. Strategically located
at 301, South City Business Park, Anandapur, the 4,000 sq. ft.
facility is designed to offer consumers, architects, and designers an immersive
environment to explore the brand’s premium bathware range.
The Experience Centre
was inaugurated by Mr. Rishi Kajaria, Managing Director of Kajaria
Bathware Pvt. Ltd., marking another significant milestone in the brand’s
pan-India expansion.
“Our vision is to make
world-class bathware solutions accessible to Indian homes. This Experience
Centre in Kolkata reinforces our commitment to delivering design excellence and
product innovation in a format that allows customers to interact with the brand
in a meaningful way,” said Mr. Rishi Kajaria.
Elevating the
Customer Experience
The Kolkata centre
features a curated display of Kerovit’s high-quality faucets,
sanitaryware, and bathroom furniture etc, including the premium Aurum
collection, renowned for its contemporary designs and elegant colour
finishes. Each product is showcased in stylized mock-ups, allowing visitors to
visualise real-world applications in residential and commercial settings.
More Than a
Showroom
Positioned as a design
resource hub, the centre is tailored to serve not just end-consumers but
also professionals in the architecture and interior design community. The
layout enables hands-on interaction, live working bathrooms and guided
walk-throughs; simplifying the selection process while highlighting key innovations
such as eco-friendly technologies that reduce water
consumption by up to 60%.
About Kerovit
Established in
2014, Kerovit is Kajaria’s dedicated bathware brand offering a
full suite of sanitaryware and faucet solutions. Its manufacturing facilities
in Gailpur, Rajasthan and Morbi, Gujarat,
including a newly commissioned 1.25 lakh sq. mtr. plant, are among
the most advanced in the country. With a strong focus on design, durability,
and sustainability, Kerovit continues to shape the future of Indian bathrooms
through world-class engineering and responsible innovation.