Surat, India
June 11, 2025 In a world driven by fast fashion and seasonal fads, IVAARA, the
premium ethnic wear brand from Ronak Fashion, stands as a tribute to India’s
textile legacy rooted in heritage, yet
tailored for the modern woman. Established in 2002, Ronak Fashion has evolved
into a powerhouse in textile manufacturing with IVAARA emerging as its flagship
brand, seamlessly blending craft, culture, and contemporary elegance.
IVAARA : Fashion with a Soul, Elegance with a Story
At the heart of IVAARA's philosophy is the belief that clothing is more than
just attire it’s an expression of identity, heritage and individuality.
Symbolized by its emblem, a rose-pink lotus, IVAARA beautifully captures this
essence. Just like a lotus blooming gracefully from the mud, the IVAARA woman
emerges elegantly through life's challenges, embodying wisdom, resilience and
timeless inner beauty.
“IVAARA is not
fast fashion it is slow elegance,” says the brand’s creative lead. “It’s about
wearing your identity with pride, and draping yourself in meaning, not just
material.”
Founder Ronak
Kamalkumar Pansari states, "At IVAARA, our mission transcends fashion it's
about preserving heritage, crafting elegance, and empowering women worldwide.
By connecting directly with you, we eliminate unnecessary layers, ensuring you
receive pure quality without bearing extra costs."
Each IVAARA
creation is a narrative crafted not only with premium fabrics but with
intention, symbolism and soul.
The IVAARA Collection: Where Heritage Meets Haute
Couture
With an emphasis on Quality, Tradition, and Timeless Design, IVAARA’s range is
thoughtfully curated across key categories:
Dupattas
IVAARA’s dupattas are the cornerstone of its collection luxurious, expressive, and deeply rooted in
Indian artistry. From Fancy, Designer, Bridal, to Dyeable Dupattas, the brand
offers pieces crafted in premium fabrics like Chiffon, Net, Georgette, Organza,
Chinnon, Silk, Chanderi, Velvet, and Cotton.
Designs feature
a wide array of regional and artistic styles including:
•Phulkari
•Bandhani & Bandhej
•Ajrak
•Banarasi
•Pakistani & Karachi styles
•Kalamkari
•Lucknowi embroidery
•Printed and Handcrafted options
Each dupatta is
a canvas vibrant with culture,
meaningful in motif, and versatile for every occasion.
Fabrics
From designers to boutique owners, IVAARA is a trusted source for high-quality
ethnic fabrics. The brand’s in-house manufacturing unit produces a wide range
of Viscose and Nylon based fabrics such as:
•Chinnon, Organza, Georgette, Satin, Silk,
Gaji Silk, Dola Silk, Muslin & Many More…
The printed
fabric collections showcase stunning artwork, including:
•Kalamkari, Floral, Bandhani, Leheriya, Ajrak, Warli,
Figure prints, Block Prints, Madhubani, Pakistani, Ikat, and Indigo Prints
These fabrics
are not just materials they are raw
stories waiting to be tailored into something extraordinary.
Sarees
IVAARA’s saree line pays homage to India’s most timeless attire. Whether it’s
South Cotton for everyday elegance or Dola silk and Chiffon for festive
finesse, the collection brings together traditional weaves and modern
aesthetics. Other varieties include printed sarees, Moss fabric sarees, and
elegant minimalist designs for the contemporary wardrobe.
Laces
With an in-house lace manufacturing unit, IVAARA also offers an exceptional
range of:
•Golden and Jari
Laces
•Velvet and Bridal Laces
•Cotton and Dyeable Laces
•Handcrafted Designer Trims
These are the
subtle yet powerful details that transform an outfit from beautiful to
breath-taking.
Why IVAARA is Different?
•In-house
Manufacturing: Ensures precision and innovation.
•Skilled Craftsmanship: Blends
traditional motifs with modern sensibilities.
•Premium Fabrics: Chosen for
comfort, durability, and elegance.
•Global Appeal: Rooted in India,
designed for the world.
•Committed to sustainability,
IVAARA emphasizes responsible sourcing, minimal waste production, and ethical
employment practices, aligning its craftsmanship with environmental
consciousness.
IVAARA doesn’t
follow trends it creates enduring styles that outlast the seasons. Whether
you're attending a celebration, a moment of prayer, or simply dressing to feel
confident in your skin, IVAARA brings the feeling of home, pride, and purpose
in every thread.
A Brand Born in India, Made for the World
Ronak Fashion's legacy of over two decades as a manufacturer, wholesaler,
exporter, and retailer finds its highest expression in IVAARA. With a
passionate team of 26 and a state-of-the-art facility in Surat, the brand is
now stepping confidently into the global spotlight introducing Indian textiles
and design philosophy to new audiences, while staying deeply rooted in its
cultural soil.
"With
customers already spanning across international borders, IVAARA is rapidly
becoming a globally recognized brand."
The Future of IVAARA
As demand grows for authenticity and sustainability in fashion, IVAARA is
poised to lead the way proving that
elegance doesn’t need to be rushed, and heritage never goes out of style. The
brand is currently expanding its reach via selective retail collaborations,
digital showcases, and bespoke design services, all while remaining true to its
ethos of “fashion with soul.”
Every IVAARA
creation holds a promise to celebrate the spirit of Indian craftsmanship, empowers
the women who wear it, and honour the timeless stories stitched into each
fabric. As the fashion world moves toward authenticity and sustainable luxury,
IVAARA stands confidently at the forefront, reminding us all that true elegance
is slow, thoughtful, and everlasting.
For more
information, visit www.ivaarastore.com
or connect with IVAARA on Instagram and Facebook.