Thrissur, July 25th, 2025 : In a proud moment for
Thrissur and the gaming community, local gamer and influencer Mia has
officially received the keys to a brand-new Mahindra’s Electric Origin SUV- BE
6, after emerging as the grand winner of the BGMI x Mahindra “BE 6 Giveaway”
campaign.
The campaign was hosted within BATTLEGROUNDS MOBILE INDIA (BGMI),
where players across the country completed themed missions and submitted
gameplay videos featuring the BE 6 vehicle for a chance to win. Designed as a
tier-based progression path, the contest required players to complete multiple
missions, with each level bringing them closer to the final prize. Mia Joseph’s
entry stood out among thousands, making her the face of this first-of-its-kind
gaming and automotive crossover.
The BGMI and Mahindra campaign generated tremendous buzz across the Indian
gaming community, garnering around 400 million impressions through
BGMI’s YouTube and Instagram channels. Fans across the country actively engaged
with the collaboration, creating and sharing content themed around the BE 6 and
BGMI missions.
The handover ceremony took place today in Thrissur, in the presence of
senior representatives from KRAFTON India and Mahindra, marking the culmination
of a campaign that brought together the best of gaming and automotive
innovation.
The nationwide contest, a first-of-its-kind collaboration between
BATTLEGROUNDS MOBILE INDIA (BGMI) and Mahindra, invited players to complete a
series of in-game missions from January 16 to February 15, 2025, with the top
performer taking home the BE 6 electric SUV.
This collaboration reflects KRAFTON’s ongoing efforts to take BGMI beyond
the screen and Mahindra’s commitment to connect with next-gen audiences through
immersive, culture-led experiences.