Mumbai,
June, 2025 : Following the success of
their initial collaboration in late 2023, global travel leader Samsonite and
fashion powerhouse BOSS are proud to unveil the second drop of their co-created
capsule luggage collection. This time, the iconic design returns in a bold new
silver aluminium edition, blending sleek aesthetics with premium functionality.
Building on the
momentum of their first launch, a black aluminium suitcase that redefined
luxury travel, the new edition introduces a captivating update to the design,
while retaining the signature elegance and durability that define the BOSS
| Samsonite partnership.
To mark the launch,
the two brands are introducing a fresh campaign titled “Next Destination”,
which sets the scene against the backdrop of train travel. The narrative
unfolds through an intriguing moment on a train platform, where two strangers
share a silent, yet powerful connection, bonded by their refined sense of style
and mastery of modern travel. Their shared companion: the effortlessly
chic BOSS | Samsonite
silver luggage.
This latest
collection champions timeless design, refined craftsmanship, and the art of
effortless travel. Crafted from premium anodised aluminium, each suitcase
features BOSS’s signature tone-on-tone monogram pattern and a pristine, long-lasting
finish.
Inside, travellers
will find a soft-textured lining in the iconic BOSS camel hue, along with
thoughtfully designed spacious compartments and adjustable packing straps for
optimal organisation. The tailored aesthetic continues with co-branded leather
handles, showcasing a seamless blend of form and function.
The silver edition
is available in four sizes: a cabin bag, two check-in cases and a larger trunk
model. This exclusive release will be available in limited quantities across
select BOSS I Samsonite
retail locations, as well as on boss.com and samsonite.com at prices ranging
from INR 51,500 onwards.
A 3D/AR experience
of the Trunk model is also available via QR code, offering a closer look at the
product's design and features:
About
Samsonite:
Founded in 1910, Samsonite is
the world’s leading luggage brand with an extensive legacy in trendsetting
travel solutions. Renowned for breakthrough research and its commitment to innovation
and sustainability, Samsonite has excelled since its inception in a number of
industry firsts and offers an extensive range of travel, business, kids, casual
and personal accessory products. Samsonite helps travellers to journey further,
with ever-lighter and stronger products.
https://www.instagram.com/reel/DKMCoV0IYvL/?igsh=MWEzbXI0N2drOXkwZg==
About BOSS and HUGO
BOSS:
BOSS is made for bold,
self-determined individuals who live life on their own terms, with passion,
style, and purpose. Collections offer dynamic, modern designs for those that
embrace who they are fully and unapologetically: as their own BOSS. The brand’s
heritage tailoring, performance suiting, casualwear, denim, athleisure, and
accessories cater to the style needs of the discerning consumer. Licensed
fragrances, eyewear, watches, and kidswear complete the brand. The world of
BOSS can be experienced in around 500 own stores worldwide. BOSS is the core
brand of HUGO BOSS, one of the leading companies positioned in the premium
segment of the global apparel market. The group offers collections in 129
countries at more than 8,000 points of sale and online in 74 countries via
hugoboss.com. With more than 18,500 employees worldwide, the company, based in
Metzingen (Germany), posted sales of EUR 4.3 billion in the fiscal year
2024.