The partnership will feature co-branded initiatives that highlight OnePlus’s commitment to performance and speed, while celebrating Gods Reign’s pursuit of gaming excellence
National : OnePlus, the global premium technology brand, has announced
a strategic partnership with Gods Reign,
one of India’s most accomplished esports organizations. The collaboration,
enabled by Times One, part of Times OOH, represents a bold step in creating
a high-performance, innovation-driven esports ecosystem in India.
With
these partnerships, OnePlus aims to strengthen its position in the gaming
market while contributing to the growing esports scene in India. OnePlus will
integrate its latest technology into Gods Reign’s gaming environment. The
collaboration will drive mutual growth through product feedback loops,
co-branded activations, and amplified storytelling around Gods Reign’s journey
across top-tier Battlegrounds Mobile India (BGMI) tournaments.
Gods
Reign has consistently made headlines with their strong performances across
national and international tournaments. Earlier this year, they cemented their
position as one of India’s top BGMI teams by winning the ESL Snapdragon Pro
Series (SPS) Season 6 and taking home INR 50 lakh in prize money. With the BGMI
Pro Series (BMPS) 2025 currently underway, where 96 of the country’s top teams
are competing for a massive INR 2 crore prize pool, Gods Reign is driving their
training and tournament push with OnePlus’ top-tier gaming technology.
OnePlus
is dedicated to delivering performance that gamers can rely on, ensuring smooth
frame rates, effective thermal management, and long-lasting battery life when
it matters most, making the devices perfectly tuned to support the team through
high-intensity training and competitive play.
The
company also plans to involve these teams in its product development process.
Players will give feedback on current devices, which will be used to improve
performance in real-world gaming conditions. OnePlus is making a statement
through this partnership that its devices are battle-tested and gamer-approved,
rigorously refined through high-stakes competition.
“This partnership with OnePlus marks a significant milestone
for our team. We're proud to be aligned with a brand that not only understands
elite performance but also shares our hunger for innovation and excellence.
With Times One's support, we look forward to creating impactful experiences for
our fans and the gaming community,” said Mr. K R Rohith
, CEO & Co Founder , Gods Reign.
The
deal was facilitated by Times One,
which connects forward-thinking brands with the vibrant esports and gaming
audience through strategic collaborations and branded experiences.
“At Times One, we believe in the transformative power of
esports as the next big cultural movement. Facilitating this partnership
between OnePlus and Gods Reign underscores our mission to bring together
premium brands and elite gaming talent. We are thrilled to play a pivotal role
in scripting this chapter of India’s gaming evolution,” said Mr Kanishka
Singh ,Head Gaming Business , Times One.
As
per the FICCI-EY Media and Entertainment Industry Report 2025, the number of brands investing in esports is projected to
grow from 68 in 2024 to 75 in 2025, while total player participation in
tournaments is expected to grow from 2 million to 2.8 million in the same
period. This growth signals a broader shift in how brands are recognizing
esports as a credible, high-engagement platform. In this landscape, the
partnership between OnePlus and Gods Reign is strategically aligned with where
the industry is headed.
With
this collaboration, OnePlus and Gods Reign are setting a new benchmark in
brand-team synergies, offering fans high-octane gameplay powered by next-gen
technology.