Bangalore, India, 4 June, 2025 : Movate, a digital technology and customer experience (CX) services provider, announced that it has been named a Leader in NelsonHall’s 2025 NEAT evaluation for Conversational Commerce in the Sales Capability segment. The report evaluated providers' ability to deliver immediate benefits and meet future client requirements across conversational commerce services, including sales, retention, and overall conversational commerce delivery.
Movate was identified as a leader in this inaugural assessment due to
its differentiated strength in combining GenAI-powered agent assist platforms,
predictive lead scoring models, advanced conversational AI solutions, and
industry-specific sales frameworks to accelerate revenue outcomes for global
brands. Its Movate SalesEdge practice delivers comprehensive lead generation,
consultative sales, customer onboarding, upsell and cross-sell programs, and
retention initiatives across industries. Its strong specialization in
outcome-based revenue generation models, sales talent augmentation, gig-enabled
expert communities, and proprietary conversational commerce IP has enabled
Movate to help brands drive customer acquisition, expand wallet share, and
enhance customer lifetime value.
The NelsonHall NEAT report cited Movate’s strengths in delivering
GenAI-driven personalization and contextual selling innovation, its mature B2B
sales and account management practice, particularly in high-tech sectors, and
its deep analytics expertise across the sales lifecycle. Movate demonstrated
proven capability in leveraging data science across micro segmentation, lead
mapping, buyer intent analysis, churn management, sentiment analysis engines,
and real-time upsell recommendations. In addition to being ranked as a Leader
in the Sales Capability quadrant, Movate has also been positioned as a Leader
in the Retention Capability and Overall Conversational Commerce quadrants,
reinforcing its comprehensive strength across the whole revenue generation and
customer lifecycle spectrum.
“Movate’s recognition as a Leader in NelsonHall’s Conversational
Commerce NEAT for Sales Capability is a strong validation of our strategy to
embed AI, advanced data analytics, and modular sales growth frameworks at the
core of our client engagements,” said Jeff Farr, Head of Movate SalesEdge
Practice at Movate. “With Movate SalesEdge, we enable enterprises to
modernize their sales operations, optimize customer acquisition and retention
outcomes, and accelerate their sales cycles with digital-first, data
science-backed solutions.”
Commenting on Movate’s performance, Ivan Kotzev, Lead Analyst
for Customer Experience Services at NelsonHall, said, “Customer
behaviors are becoming less predictable and brands respond by adapting offers
and pricing on the spot in new industries such as consumer goods and high tech.
Movate is capable of capturing this market opportunity with its analytics IP to
identify buyers’ purchase intent in real time and empower sales agents with
GenAI recommendations based on contextual needs.”
With a digitally infused, future-ready approach to conversational
commerce, Movate continues to help brands adapt to dynamic buying behaviors,
emerging sales channels, and the increasing need for personalized, agile
customer interactions across the entire sales lifecycle. Download the custom
report for more insights, visit: Movate
Recognized as a Leader in NelsonHall’s 2025 Conversational Commerce NEAT
Assessment
About Movate
Movate is a digital technology and customer experience services
company committed to disrupting the industry with boundless agility,
human-centered innovation, and relentless focus on driving client outcomes. It
helps ambitious, growth-oriented companies across industries stay ahead of the
curve by leveraging its diverse talent of over 12,000 full-time Movators across
21 global locations and a gig network of thousands of technology experts across
60 countries, speaking over 100 languages. Movate has emerged as one of the most
awarded and analyst-accredited companies in its revenue range. To know more,
visit: www.movate.com.
Follow Movate on LinkedIn, Facebook and Twitter.
About NelsonHall
NelsonHall is the leading global analyst firm dedicated to helping
organizations understand the 'art of the possible' in digital operations
transformation. With analysts in the U.S., U.K., and India, NelsonHall provides
buy-side organizations with detailed, critical information on markets and
vendors (including NEAT assessments) that helps them make fast and highly
informed sourcing decisions. And for vendors, NelsonHall provides deep
knowledge of market dynamics and user requirements to help them hone their
go-to-market strategies. NelsonHall's analysis is based on rigorous, primary
research, and is widely respected for the quality and depth of its insight.