India, June 11,
2025: This
World Play Day, LEGO® India is turning up the fun! In a special partnership
with quick-commerce platform Blinkit, LEGO® sets are now available for instant
delivery across 20+ cities in India. To make moments of creativity even more
accessible and joyful for families across India, Blinkit is offering exciting
LEGO® sets, including LEGO® City F1 Driver with McLaren Race Car, LEGO® Creator
Mighty Dinosaurs, Mercedes-AMG F1 W14 E Performance Pull-Back, LEGO® Disney
Princess Twirling Ariel Building Set & Fantasy Toy Model and many
others.
The partnership
launched with a social media campaign on Instagram highlighting the importance
of play and encouraging audiences to rediscover creativity through quick,
playful moments, made accessible with Blinkit. The LEGO® Group is also running
a contest on the occasion of World Play Day on June 11, where participants can
build and share their Play Day moment to win LEGO® Sets! The campaign brings
alive the brand’s vision of learning through play by enabling instant access to
LEGO® Sets and inspiring builders of all ages to embrace the power of
imagination.
Play Has No Age
Limit
At the heart of the
campaign lies a simple message: play is for everyone. The LEGO® Group’s Play
Well report shows that 76% adults in India recognise that play is something
they wish they were doing more often, & over 4 in 5 parents wish they could
play more as a family, whether you're 7 or 70, There is a LEGO® set for
everyone and Blinkit ensures that the joy of building, one brick at a time, is
never too far away.
The two brands are
achieving this through strategic homepage placement that positions LEGO® sets
alongside daily essentials, making creative play as accessible as ordering
groceries. Blinkit's quick delivery network means that inspiration can be acted
upon immediately – a parent can order a LEGO® set during their child's
afternoon nap and have it delivered before they wake up. The platform's curated
selection focuses on toys, ensuring the right building experience is available
for every skill level and interest. Whether it’s a quick build between meetings
or a family session on the weekend, the experience of play is now just a few
taps away.
“At The LEGO®
Group, we believe that play is essential to learning, creativity, and
connection,” said Bhavana Mandon, Country Manager, LEGO® India.
“World Play Day is a reminder that play is a powerful tool that helps
children and adults express themselves, solve problems, and bond with each
other. This campaign is a celebration of those everyday moments that have the
potential to unlock big ideas. By making play more accessible and spontaneous,
we hope to encourage more families to build, imagine, and connect through the
joy of LEGO® sets.”
Build your moment of
play. Discover the LEGO® collection on Blinkit today: https://blinkit.onelink.me/z75u/mx5n1w0s
About The LEGO® Group
The LEGO® Group’s
mission is to inspire and develop the builders of tomorrow through the power of
play. The LEGO® System in Play, with its foundation in LEGO® bricks, allows
children and fans to build and rebuild anything they can imagine.
The LEGO® Group was
founded in Billund, Denmark in 1932 by Ole Kirk Kristiansen, its name derived
from the two Danish words Leg Godt, which mean “Play Well”.
Today, the LEGO® Group
remains a family-owned company headquartered in Billund. Its products are now
sold in more than 120 countries worldwide.
For more information: www.LEGO.com