India’s laptop leasing market is witnessing a paradigm shift, fuelled
by rising demand from Gen-Z professionals, growing co-working spaces, a
thriving startup ecosystem, and an expanding MSME sector. As businesses
increasingly prioritize cost-effective and agile IT solutions, the country’s
youth—comprising 40% of the population—is playing a pivotal role in this
transformation.
While laptop and desktop leasing is already a mature industry globally,
India is rapidly catching up. Companies are recognizing the benefits of leasing
over traditional ownership, from reduced upfront costs to better adaptability
in a fast-changing digital environment.
C-Prompt Solutions, a rising player in India’s IT leasing space, is
leveraging this momentum. With a ready inventory and scalable deployment
solutions, the company is meeting the diverse needs of startups, MSMEs,
educational institutions, large enterprises, and individual users. Co-founder
KK Baldwa believes India is poised to become a global hub for IT infrastructure
leasing—especially for laptops and desktops—amid the country’s ongoing digital
evolution.
“In today’s fast-paced digital economy, India’s emergence as the
fourth-largest global economy is strongly supported by its tech-driven growth,”
says Baldwa. “The laptop leasing market here is growing faster than
anticipated, and I believe it will soon exceed all projections.”
With over 63 million MSMEs contributing nearly 30% to India’s GDP and a
startup ecosystem boasting more than 160,000 ventures—including 120
unicorns—the demand for flexible IT infrastructure is already robust. According
to Baldwa, Gen-Z professionals, MSMEs, and startups will be the primary drivers
of leasing adoption in the country.
“Leasing enables businesses to conserve capital, reduce liabilities,
and enhance operational efficiency,” he explains. “In the post-COVID economy,
cost-efficiency is critical. Leasing IT assets offers organizations the ability
to stay competitive without compromising on technology or support.”
The benefits of leasing extend beyond cost savings. It helps companies
remain technologically up-to-date, streamline asset management, and ensure
access to quick and responsive support. Baldwa adds, “Why commit to buying when
leasing offers flexibility, scalability, and efficiency?”
Globally, the laptop leasing market was valued at USD 151.1 billion in
2024 and is projected to grow to USD 200.7 billion by 2033, at a CAGR of 3.07%.
This growth is driven by remote work trends, digital learning, and an
increasing emphasis on sustainability. While the U.S. and Europe currently lead
in adoption, India’s unique demographic and economic landscape positions it as
a strong emerging contender.
However, the journey isn’t without hurdles. Companies in the leasing
space must navigate rapid tech advancements, manage lifecycle logistics, and
maintain service quality amid growing competition from OEMs and online rental
platforms—all while keeping margins intact.
Despite these challenges, the outlook remains strong. As Baldwa puts
it, “India is at the cusp of a leasing revolution. With the right focus and
adaptability, we have the potential to lead globally in this space.”