Showoffff, a proud born-in-India fashion brand headquartered in
Bengaluru, has crossed ₹200 crore in revenue for the fiscal year ending March
2025. This milestone follows a strategic brand refresh that has deepened
Showoffff’s connection with young, style-conscious consumers across India.
Since the refresh,
Showoffff’s online platform has seen unprecedented traction, with over 10.5
lakh monthly website visits and a 61% increase in digital engagement. The
combined gross merchandise value (GMV) across online and offline channels has
surged by 75%, propelling the brand’s revenue to surpass ₹200 crore, a first in
its three-decade history.
From a modest 200 sq.
ft. apparel store founded in Jayanagar, Bengaluru in 1993, Showoffff has grown
into a leading fashion brand with 22 stores across Karnataka and Maharashtra,
covering more than 500,000 sq. ft. of retail space. The brand maintains a
strong digital presence on its website and key marketplaces including Amazon
and Myntra, positioning it as one of India’s fastest-growing fashion retailers.
Young at Heart, Rooted
in India
Showoffff’s journey reflects its core belief: born in India and
young at heart. The brand speaks directly to India’s youth, college students,
first-job professionals, and content creators who drive cultural trends and
digital conversations. This focus shapes Showoffff’s product philosophy, which
champions inclusive sizing, Instagram-worthy designs, and limited-edition drops
that build community and brand loyalty. As part of its brand refresh, Showoffff
also added an extra “ff” to its name, evolving from Showoff to Showoffff, to
amplify boldness, reflect unapologetic individuality, and carve a distinct identity
in India’s crowded fashion landscape.
“We have decoded what Gen
Z and young millennials truly want, authentic self-expression, inclusive
designs, and a brand that speaks their language. From oversized fits and
gender-neutral silhouettes to limited-edition capsule drops, every element has
been curated to capture the spirit of current fashion culture in India”,
said Priya Shah, Founder.
Showoffff has implemented 100%
recyclable packaging to reflect evolving consumer expectations, while staying
focused on delivering stylish and accessible fashion.
Expanding Reach and Diversifying
Offerings
Showoffff’s retail footprint now includes key urban and emerging
markets such as Ahmedabad, Belgaum, Mysore and Hubli, supported by an agile
team of 1,200+ professionals committed to quality and innovation. The brand is
also offering quick delivery in metropolitan cities.
Looking ahead,
Showoffff plans to triple its digital customer base by 2025, leveraging
strategic capsule collections, experiential retail expansions across India, and
the launch of its premium Luxe Collection.
“Our vision is
clear: to become India’s #1 affordable and trendy fashion brand for Gen Z and
Millennials,” added Shah. “The journey is just beginning, and we’re thrilled to
lead the way in redefining fast fashion through innovation, sustainability, and
authenticity.”
Alongside apparel,
Showoffff is also diversifying into lifestyle sectors such as wellness resorts,
apparel manufacturing, and real estate ventures, further embedding itself in
the evolving consumer lifestyle landscape.
The brand refresh
has played a pivotal role in strengthening Showoffff’s identity, improving
digital traction, and expanding offline presence. With deeper consumer connect
and operational agility, Showoffff is well-positioned to scale and meet the
evolving style preferences of India’s young fashion consumers.