Pune, June 16, 2025: BOHO Lounge, the bohemian-inspired fine-dine
and nightlife destination at Jairaj Sports and Convention Centre in Pune, has
been honoured with the coveted Bronze in the Best Unique Brand Identity
Category at the highly acclaimed Marketers’ Excellence Awards 2025, hosted by
agencyfaqs. This accolade recognises not only exceptional design but also a
deep, cohesive brand experience that resonates with its audience.
The brand identity of BOHO is a celebration of
raw creativity and free-spirited expression, reflecting the very soul of the
lounge. Far beyond a conventional logo or colour palette, the identity captures
the eclectic energy and artistic vibe that define BOHO’s unique atmosphere. The
creative team at The Tribe thoughtfully crafted every element to echo the
lounge’s philosophy.
The iconic BOHO logo embodies this philosophy
with each brushstroke symbolising the handcrafted furniture and organic
textures that define the space’s interiors. Its fluid lines and bold yet
graceful forms mirror the rhythm of music and movement that fills the lounge.
The design seamlessly integrates with every aspect of the venue, from the
artisanal menus and signature cutlery to the warm hues of sun-kissed wooden
accents and intricately woven cane lampshades, creating a holistic sensory
experience.
Guru R Tantry, Director, The Tribe, said, “We didn’t set out to create just a logo.
Our goal was to craft a living narrative that flows through every moment guests
spend at BOHO, a story that stirs emotions, sparks memories, and lingers long
after the night is over. The BOHO Brand Identity perfectly reflects a creative
vision, and we are proud to see it celebrated on such a prestigious platform”
Emphasising The Tribe’s vision and
commitment to originality, Founder and Investor, Tejas Thakkar, said,
“When we started The Tribe in 2022, our goal was clear — to bring soul back
into branding. This award is a testament to the passion and integrity of our
team. We believe in empowering our talent to take creative risks, champion
originality, and deliver work that doesn’t just look good but tells compelling
stories.”
Since its founding, The Tribe has rapidly emerged
as a creative powerhouse in India’s branding landscape, winning accolades and
clients by delivering bold, innovative work that resonates deeply with
audiences across sectors. The agency’s young and dynamic team represents a new
generation of visual storytellers and brand strategists, blending craftsmanship
with concept and forging authentic connections in a fast-evolving creative
world.
The creative vision of Boho Lounge was brought to
life by Misba. K, Associate Art Director, Digital & Brand Design at The
Tribe, who translated the brand’s ethos into a visual language that feels both
timeless and contemporary.
“Designing the BOHO identity was about capturing
freedom and authenticity often lost in today’s digital world. Inspired by
nature and guided by timeless advertising principles, we focused on creating
honest, original, and human work. In an AI-driven creative landscape, The Tribe
stays true to crafting identities that truly connect. This project pushed us to
balance tradition with modernity, making this recognition especially
meaningful,” said Misba.
This award is a proud moment for The Tribe and
Jairaj Sports and Convention Centre, and also a powerful reminder that in a
world dominated by templates and trends, originality still stands out and
connects.
About BOHO Lounge
Located at Jairaj Sports and Convention Centre,
Pune, BOHO Lounge is a fine-dine restaurant and discotheque designed to offer a
multi-sensory escape through food, music, design, and energy. Every inch of
BOHO is rooted in the spirit of freedom, expression, and handcrafted beauty.
About Jairaj Sports and Convention Centre (JSCC)
Jairaj Sports and Convention Centre (JSCC) is a
first-of-its-kind integrated destination in Pune, spread over 4 acres, is
envisioned to bring together world-class sports facilities, state-of-the-art
event venues, wellness zones, and curated hospitality experiences — all within
a vibrant and inclusive community space. This transformative initiative has
been brought to life under the visionary leadership and guidance of Shri
Nitinbhai Shah, Shri Rajesh Shah, and Shri Nainesh Nandu, whose commitment to
fostering culture, sport, and celebration is shaping a new chapter in Pune’s
urban landscape.
For more information, visit www.jscc.club
About The Tribe
Founded in 2022, The Tribe is a creative branding
and communication agency based in Pune. Known for championing originality in a
fast-evolving, AI-influenced creative world, The Tribe blends strategic
thinking with authentic storytelling. The agency’s young and dynamic team
balances craft with concept, creating bold and meaningful brand identities and
brand communication that connect deeply with audiences across sectors.
For more information, visit http://www.thetribe.solutions