New Delhi, June 9, 2025:
Axis Max Life Insurance Ltd. formerly
known as Max Life Insurance Company Ltd (“Axis Max Life”/ “Company”), has
announced a Participating (PAR) bonus of ₹2,135 Crore for
eligible policyholders for FY24–25. This marks the Company’s 23rd consecutive annual bonus and takes the cumulative bonus declared over the past 23
years to ₹15,847 Crore*.
The declared bonus will
enhance the corpus of more than 21 lakh eligible PAR policyholders,
beginning July 2025. Axis Max Life continues to drive long-term value through a
disciplined investment strategy and prudent fund management—reflected in
the PAR Fund** growing from ₹67,722 Cr. in FY24 to ₹74,119 Cr. in FY25,
a CAGR of ~19% over the past decade.
Prashant Tripathy, CEO and
Managing Director, Axis Max Life, said, "This year’s bonus declaration reflects our steady
commitment to delivering sustained value for policyholders through prudent and
disciplined fund management. In a volatile macro environment, our PAR Fund has
continued to demonstrate resilience driven by strong asset quality and
consistent performance. With enhanced bonus options and built-in liquidity,
we’re enabling customers to navigate their evolving financial priorities with
confidence and flexibility."
Axis Max Life operates one
of the largest PAR Fund among Indian private life insurers and
remains one of the few companies offering customers the flexibility to choose
from multiple bonus options—Cash Bonus, Accumulated Bonus, Paid-Up Additions
(PUA), and Premium Offset—along with liquidity through partial
withdrawals of bonuses without affecting the Basic Sum Assured.
The Axis Max Life PAR Fund has delivered consistent debt returns in the
7.4%–8.4% range over the last five years, backed by the steady performance
of its debt assets.
Axis Max Life continues to
strengthen its PAR product portfolio through innovative offerings like
the Smart Wealth Income Plan, Smart Wealth Advantage Growth Par
Plan, Whole Life Super, Monthly Income Advantage Plan, and Savings Advantage
Plan combining liquidity, protection, and retirement benefits—expanding its
reach across customer segments seeking both growth and stability.
About Axis Max Life
Insurance Limited (http://www.axismaxlife.com)
Axis Max Life Insurance Limited, formerly known as
Max Life Insurance Company Ltd., is a Joint Venture between Max Financial
Services Limited (“MFSL”) and Axis Bank Limited. Axis Max Life Insurance offers
comprehensive protection and long-term savings life insurance solutions through
its multi-channel distribution, including agency and third-party distribution
partners. It has built its operations over two decades through a need-based
sales process, a customer-centric approach to engagement and service delivery
and trained human capital. As per annual audited financials for FY2024-25, Axis
Max Life has achieved a gross written premium of INR 33,223 Cr.