Mumbai,
India, June 9, 2025 : In a
personal care market dominated by fast trends and short-term fixes, Avimee
Herbal offers a rare alternative: a family-led Ayurvedic brand built
from a deeply personal experience. When 79-year-old R K Choudhary,
affectionately known as Nanaji, began developing a hair oil at home to help
his daughter recover from post-COVID hair loss, he was joined by his
granddaughter in refining the remedy. Together, three generations transformed
that simple act of care into something more meaningful. Focused entirely on
hair health and developed in-house, Avimee Herbal is now trusted by over one
million people across India.
“We
never set out to start a business. This began at home, for someone we love,”
said Siddhant Agarwal, Managing
Director and co-founder of Avimee
Herbal. “When we saw how
many others were quietly struggling with the same issue, we knew it was time to
share it. Hair loss is not just about looks. It can change how people see
themselves and how confident they feel every day. That’s what we’re helping
people rebuild. Our customers don’t just buy a product; they share it with
their families. That kind of trust cannot be bought. That’s why we remain
family-led and focused on solving real problems, not chasing trends.”
What began in the family kitchen as a homemade oil soon found its way to
people across the country. After seeing real results within their own circle,
the family shared the formula online. The response was immediate and
overwhelming. Word of mouth spread, not through advertising, but through people
who felt heard, helped, and healed. That quiet momentum turned into a
fast-growing brand—one built on trust, not trends.
India’s haircare
market is estimated to cross ₹50,000 crore by 2027, but much of it is dominated
by legacy products or cosmetic-led brands that offer temporary results. Avimee
Herbal takes a unique approach, focusing solely on hair and scalp health,
utilising natural ingredients, and combining Ayurvedic formulations with
dermatological research. This focused approach allows the company to go deeper,
not wider. It does not offer skin creams, body lotions, or perfume lines.
Instead, every product—oils, tonics, and treatments—is designed to solve a
specific hair concern: thinning, breakage, dandruff, premature greying, and
more.
All formulas are
developed internally through Avimee Life Sciences, the brand’s research arm,
which also creates proprietary actives to reduce reliance on imported
ingredients. This allows Avimee to keep costs fair while maintaining high
efficacy.
All of Avimee Herbal’s products are made at the brand’s own facility in
Surat—a large, green-certified space where most of the work happens under one
roof. More than 80 per cent of the ingredients, including key herbal extracts,
are prepared in-house. The team follows simple but important sustainable
practices like reusing water, turning waste into compost, and cutting down on
plastic. By keeping everything close and under their own control, the company
can maintain its standards, respond quickly to customers, and grow without
compromising quality.
Since its quiet
beginnings, Avimee Herbal has reached over 10 lakh customers without any paid
celebrity endorsements or heavy ad spending. The brand’s growth has been
powered by testimonials, user-generated content, and community stories,
especially among individuals recovering from health conditions, postpartum
changes, or stress-related hair loss.
With nationwide
availability launching this quarter, Avimee is expanding both online and into
retail stores across key metros and Tier 2 cities. New product lines in
development include advanced serums, targeted scalp treatments, and lifestyle
support tools focused on internal wellness. The brand is also in discussions
with clinical institutions and Ayurvedic research bodies to further validate
its formulations and explore potential collaborations.
Avimee
Herbal is more than
a haircare brand. It is a story of purpose, perseverance, and the people who
embody them. From a kitchen remedy made with love to a trusted name in personal
care, Avimee stands for what’s real: natural ingredients, sustainable choices,
and a belief that tradition and science can work together. As it grows, it
remains clear about one thing: this will always be a family-led business, built
on results, not trends.