Bengaluru,
May 6th, 2025 : Under 25, India’s Largest Youth Media
Network, has announced the launch of its newest feature on their app:
Leaderboard. Based on the insight that today’s students are motivated by
challenge, recognition, and real incentives, Leaderboard introduces a gamified
system of XP, levels, missions, and cash prizes—all designed to enable the
youth to earn and learn while having fun.
Campaign is launched with arcade-style visuals inspired by games like
mario, Minecraft etc, seasonal rankings and weekly rewards
drops, Leaderboard transforms the Under 25 app into a digital playground where
students can climb ranks by completing missions, engaging with content and
inviting friends. The highest performers are rewarded with real cash
incentives, along with access to biggest brands in India through coupons of
well-established brands as a reward, exclusive in-app badges, in-app clout and
community recognition.
Leaderboard
builds on this success by offering students a more
dynamic way to track their growth and be recognised for it — from earning XP
for daily actions to unlocking badges as they progress. Students can also
unlock a special OG status by being among the first 1,000 consistent users,
earning them exclusive in-app markers that signal loyalty and achievement.
“At Under 25, we are constantly asking
ourselves what gets Gen Z truly excited. The Leaderboard is our answer to that
— it taps into their love for progress, visibility, and recognition. It gives
Gen Z a new way to show up, stand out, and level up. Every action inside the
app, from flipping cards and submitting missions to interacting with content,
earns XP, helping users rise on a dynamic, seasonal leaderboard,” said Jeel
Gandhi, CEO, Under 25. “It’s more than just rankings — it’s about making users
feel, seen, and celebrated.”
With a mission to empower young people,
Under 25 is redefining what it means to be young and ambitious in India. The
platform connects individuals across the country, encouraging them to dream
big, take action and build meaningful lives— all while having fun along the
way. Leadership is a defining moment in Under 25’s journey, as it continues to
scale its platform and community impact.