National | May 29, 2025 : This Menstrual
Hygiene Day, Initial Hygiene is breaking the silence surrounding periods with a
campaign that gives menstruation a voice of its own—#PeriodDignity. Initial
Hygiene, India’s leading hygiene services provider, has launched a compelling
advocacy campaign titled "If Periods Could Talk." The
campaign brings to life the inner monologue of menstruation itself—giving voice
to the millions of women across India who menstruate and often face silence,
shame, and a lack of essential hygiene facilities.
Through evocative messaging and personification on
social media, the campaign shines a light on the everyday contradictions
surrounding menstruation — hotels that stock snacks but not pads, offices that
invest in comfort but overlook menstrual care, and a culture that treats a
biological reality as taboo. If Periods Could Talk is a call
to action for #PeriodDignity, reminding us that while
periods ask for dignity, Initial Hygiene helps deliver it.
India’s menstrual hygiene landscape reveals stark
realities. Despite widespread use of sanitary products, many still rely on
unhygienic alternatives due to limited access to proper facilities. Across the
country, countless girls are forced to abandon their education simply because
safe and dignified menstrual care is not available to them. These challenges
are not just isolated issues—they reflect a deeper, systemic problem where
institutional neglect and cultural silence combine to create a crisis of
dignity, health, and opportunity for those who menstruate.
Through this campaign, Initial Hygiene is calling
for systemic change and steering conversation that can encourage companies to
look for scalable solutions. The brand has been at the forefront of providing
comprehensive menstrual hygiene infrastructure—ranging from feminine hygiene
units and sanitary napkin vending machines to complete washroom hygiene and
maintenance services. These solutions ensure that menstruation is managed with
dignity, discretion, and reliability, transforming washrooms into truly
inclusive spaces.
Nishat Goyal, Chief Operating Officer of Initial
Hygiene India, emphasized the need for this shift, stating, “As
an organization Initial Hygiene has been a steadfast partner for washroom
hygiene with a special emphasis on securing professional spaces for millions of
women. Through this campaign on World Menstrual Hygiene day, we seek to call
out the contradictions and challenge work places, public institutions and
society at large to invest in infrastructure that provides women the period
dignity that they deserve”
With "If Periods Could Talk," Initial
Hygiene is not only sparking a national conversation but also challenging
confronting the stigma, and encouraging institutions to invest in
infrastructure. As a society we need to ensure that no one is denied education,
comfort, or dignity simply because they menstruate. Because when periods talk,
it’s time we all listen.
https://www.instagram.com/reel/DKMkfOjTwgl/?igsh=MW5saWplNmE1bGRnNw==
https://youtube.com/shorts/GBl2XZSzlPk?si=Xmd0C77VdwouqIV9
About Rentokil Initial: Initial Hygiene
is India's leading hygiene service provider, operating across North America,
Europe, the UK & Rest of World, Asia, and the Pacific in more than 88
countries. Initial Hygiene is part of the Rentokil Initial group and provides
services that protect people and enhance lives, safeguarding against pest-borne
disease risks and poor hygiene while protecting health, well-being, and brand
reputation.
This Menstrual Hygiene Day, Rentokil Initial
Hygiene calls on organisations across India to listen to these voices,
acknowledge these truths, and create workplaces where periods are met with
dignity, not silence. Because when clean disposal isn't accessible, it's not
hygiene that's lacking - it's dignity.
For more information, contact us on 1800 266 2200
or visit us on: www.initial.com/in