Mumbai,
May 12, 2025 : Ekta World, one of Mumbai’s most trusted real estate developers, has announced
a significant brand transformation with the unveiling of a new logo and
refreshed identity that embodies the company’s evolving philosophy: "A
Home That Cares."
With
over 95 completed & ongoing projects and more than 15,000 families happily
settled in Ekta World homes, the company enters a new chapter that reinforces
its foundational values—trust, quality, and emotional connection—while
embracing a more intuitive, lifestyle-aligned approach to real estate
development.
The
official reveal of the new logo and brand film has commenced on Sunday,
May 11, 2025, in a campaign that coincides meaningfully with Mother’s
Day, a day symbolic of warmth, comfort, and care—all virtues that define
the Ekta World experience.
“This
transformation is not just about a new look—it reflects a deeper promise,”
said Mr. Ashok Mohanani, Chairman of Ekta World. “Our biggest
priority is ensuring that our customers instantly recognise the intuitive,
heartfelt way in which we build. We understand what they seek in a home, and we
are committed to delivering that with care and precision.”
The
new brand positioning—A Home That Cares—builds on the previous
positioning of "Achieve. Innovate." and signals Ekta
World’s enhanced focus on thoughtful design, intuitive layouts,
eco-conscious practices, and Vaastu-compliant spaces. The company remains
committed to delivering projects that are not only architectural benchmarks but
also genuine reflections of modern lifestyles.
Speaking
on the occasion, Vivek Mohanani, MD & CEO of Ekta World, shared, “We
don’t just build houses—we build homes. While our foundation remains anchored
in excellence and innovation, what truly differentiates us is our unwavering alignment
with our customers’ evolving aspirations. The new brand identity is a heartfelt
tribute to the feedback and trust our customers have shared with us over the
years.”
This
strategic repositioning comes at a time when discerning homebuyers are looking
beyond square footage and amenities—they are seeking belonging, purpose, and
emotional resonance. Ekta World’s new identity reflects precisely that
sentiment.
For more information on Ekta
World and its upcoming projects, please visit www.ektaworld.com.