Mumbai/Bangalore/New Delhi, May 22, 2025 : CompoSecure, Inc. (“CompoSecure”) (NASDAQ:
CMPO), a leader in metal payment cards, security, and authentication
solutions, today unveiled new insights from an independent survey conducted
by Capuchin Behavioural Science.
The study highlights Indian consumer’s growing preference for metal payment
cards and how it’s becoming a key differentiator particularly among affluent
and young consumers. CompoSecure currently counts Kotak, FPL, HDFC
Bank, IDFC Bank, ICICI Bank, Axis Bank, State Bank of India, Indusind and HSBC
Bank as its clients in India, its’ premium metal payment cards with
enhanced security features being a huge draw. The survey
showed that 90% of Indian respondents would select a bank card program over
another if it offered a metal payment card and if all rewards and benefits were
equal, the highest percentage globally. This is particularly strong among
high-net-worth individuals, young professionals and status-conscious consumers.
“90% of Indian respondents would choose a bank card program offering
a metal payment card over another; 92% of Indian consumers willing to pay extra
for a metal payment card; 78% of Indian respondents prefer payment cards made
from sustainable materials & Metal payment cards are seen as innovative
(74%), eco-conscious (70%), prestigious (67%), secure (64%) & stylish
(68%)”
In her comments, Amanda Gourbalt, Chief Revenue Officer,
CompoSecure, said, "Our latest research with Capuchin
Behavioural Science reiterates what we’ve already known - metal payment cards
are not only a status symbol, but they are also a strategic asset for issuers.
They are an effective way to acquire and retain high-value customers, and to
propel the card to top-of-wallet. In a market like India, where 90% of
consumers would choose a metal card over others and 92% are willing to pay
extra for one, the data clearly shows that these cards unlock powerful levers
of attraction, engagement, and loyalty.” “Consumers are drawn to how these
cards feel, sound, weigh and look and the emotional connection they nurture due
to their sensory appeal. Metal payment cards are more popular and more in
demand today than before. Whether it’s the perception of innovation, prestige
or sustainability, metal cards continue to elevate brand identity and deliver a
differentiated experience at every touchpoint," she further
added.
The global survey found metal payment cards are among the best tools
for financial institutions to attract new customers, unlock higher spending,
enhance customer retention, bolster brand loyalty & improve brand
engagement.
Key survey highlights are:
- Value of
Metal - A whopping 92% Indian consumers would
pay extra for a metal payment card, surpassing global average of
73%.
- Attracted to
Metal – Top 3 reasons consumers are attracted to metal payment
cards are - durability, sustainability and premium, high-end feeling. The
tangible, physical element of metal cards represents physical innovation,
quality, and luxury.
- High EQ for Metal –
Metal payment cards not only impact bottom line for a financial
institution but also brand perception & emotional connection to
cardholder. Global survey respondents perceived a bank issuing a metal
card as innovative 74%, environmentally conscious 70%, prestigious 67%,
secure 64%, & cool 68%.
- Sustainability Matters
- India showed the highest interest in environmental issues. 78%
of respondents would prefer payment cards made from eco-friendly materials
if rewards and benefits were equal. CompoSecure’s premium metal
cards score here as 65% of them are made from recycled stainless
steel.
- Capuchin research
analyzed psychographics of respondents and used cluster analysis to find
certain customer segments with a strong preference for metal payment
cards: the Elite - individuals with considerable financial wealth, a higher
social status and refined interests; the Innovator - which includes Gen Z
& millennial customers who are drawn to lifestyle, technology, new
trends and innovation. Another segment, the Up-and-coming, consists of
young, well-educated individuals who’ve already achieved significant
professional success and are status-conscious. If all rewards &
benefits were equal, these audience segments in India would embrace metal
payment cards: 95% of Elite, 97% of Innovators and 100% of Up-and-coming
individuals.
Survey Methodology: The global survey of 21,250 people in
17 markets around the world was commissioned by CompoSecure and conducted by
Capuchin Behavioural Science. Capuchin surveyed 17 markets (Australia, Brazil,
Canada, China, France, Germany, Hong Kong, India, Indonesia, Italy, Japan,
Mexico, Poland, Singapore, Turkey, U.K. and U.S.) to present a holistic
overview of the sentiment toward metal cards. To download the free metal card
report, please visit: https://report.composecure.com/survey2025
About CompoSecure: Founded in 2000, CompoSecure (Nasdaq:
CMPO) is a technology partner to market leaders, fintechs and consumers
enabling trust for millions of people around the globe. The company combines
elegance, simplicity and security to deliver exceptional experiences and peace
of mind in the physical and digital world. CompoSecure’s innovative payment
card technology and metal cards with Arculus security and authentication
capabilities deliver unique, premium branded experiences, enable people to
access and use their financial and digital assets and ensure trust at the point
of a transaction. For more information, please visit www.CompoSecure.com and www.GetArculus.com.