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National:
21 April 2025,
For India's highly engaged community of birders and nature conservationists,
ZEISS, a pioneer in optics and optoelectronics, today launched the all-new
ZEISS SFL 50 binoculars.
This addition
to the portfolio delivers outstanding optical performance in a surprisingly
compact and lightweight design, featuring the intuitive SmartFocus system.
ZEISS
binoculars offer an unprecedented level of detail combined with
exceptional portability, ideal for passionate explorations of wildlife
observers. The
ZEISS SFL 50 embodies lightness and optimum compactness, ensuring maximum
optical enjoyment on every expedition.
Uncompromised
optics in a lightweight & compact form
The
design philosophy centers on delivering exceptional optical performance without
the burden of extra weight or bulk. Through intelligent engineering and
innovative material choices, the ZEISS SFL 50 significantly reduces weight and
length while maintaining legendary ZEISS durability. Whether used by a birder, or
a wildlife nature enthusiast, the brilliant 50 mm objective lens (Bright)
provides a seamless experience.
Commenting
on the latest addition to to the Indian market, Mr.
Kunal Girotra, Regional Head, Photo & Sports Optics - India, South-East
Asia & SAARC (ZEISS Photonics and Optics Division), said:
"ZEISS has a long-standing commitment to providing optical excellence. Through
this launch we want to deliver a new standard in lightweight, high-performance
binoculars engineered for enthusiats who demand the
best.
ZEISS SFL 50 binocular will offer unparalleled optical clarity and comfort in a
compact package, ensuring every observation is exceptional."
Experience
clarity and brightness
ZEISS
SFL 50 will ensure optical excellence by offering a superior viewing experience
in any situation. Coupled with an impressive 90% light transmission, it
delivers exceptionally bright and clear images across the entire field of view,
even during dawn, dusk, or in heavily shaded areas.
The
user can witness incredibly lifelike colors, outstanding color fidelity, and
minimal distracting stray light, enabling swift and accurate subject
identification. The expansive field of view makes tracking fast-moving
subjects, like a flock of Arctic Terns, remarkably easy and enjoyable.
Designed
with an ergonomic advantage
The
ZEISS SFL 50 binocular is crafted for exceptional comfort, even during extended
observation sessions. The intuitive SmartFocus Concept allows for
rapid and precise focusing, while the perfectly positioned large focus wheel
ensures a natural hand posture, preventing finger strain and fatigue. For
ultimate flexibility, the integrated tripod adapter interface* enables quick
and secure attachment and removal from a tripod, providing stability whenever
needed.
The
latest series of binoculars will be available in three distinct magnifications
to suit various observation requirements: 8x50,
10x50,
and 12x50.
ZEISS
SFL 50 will be available for the Indian shoppers from 1st week of May at a
starting price of INR 1,96,399/-. Buyers can check the
range and choose to buy from dealer partners of ZEISS India or leading
e-commerce platforms including Amazon.
Further information visit www.zeiss.com/nature
*Tripod adapter
interface will be available in SFL 12*50 packaging
Press contact:
Sara Raj
Singh | +91 63677 56124 | sara-raj.singh@zeiss.com
Lynn Misquith | +91 72041 03120 | lynn-marian.misquith@zeiss.com