7th April 2025, National: ZEISS, the pioneer of science in optics
launches its latest innovation in lens coatings – ZEISS DuraVision
Gold UV – in India. With ZEISS DuraVision Gold UV, ZEISS extends its lens
coating portfolio to the premium-tier segment to offer even greater
cleanability, durability and clarity. The coating also features an
aesthetically pleasing subtle golden reflex hue for a luxurious look. For eye
care professionals, this means new upselling opportunities – and further ways
to confidently address consumers’ wishes for individualization.
Commenting on the latest addition to the
India market, Rohan Paul, Head – Vision Care, ZEISS India, said, "At ZEISS, innovation is at
our core, guided by a deep commitment to understanding our customers' needs and
enhancing their experience. With the launch of ZEISS
DuraVision Gold UV in India, we are setting a new benchmark in premium lens
coatings by combining advanced durability, superior clarity, and an elegant
golden reflex. This innovation not only enhances visual performance but also
meets the evolving aesthetic and functional needs of modern consumers. At
ZEISS, we are committed to delivering cutting-edge solutions that elevate
everyday vision experiences."
Benefits of ZEISS DuraVision Gold at
glance:
- As the premium-tier addition to the
ZEISS coating portfolio, ZEISS DuraVision Gold UV offers exceptionally
clear and hassle-free vision together with better cleanability and
upgraded scratch resistance.
- Integrating ZEISS CleanGuard – a new
technology that significantly improves oil and water repellence and thus
makes lenses stronger against smudge as well as easier and faster to
clean.
- Enhanced lens clarity in low-light
conditions, and diminished lens yellowness through the lens.
- A coating with golden residual
reflectance that complements sophisticated and luxurious looks.
- Offering eye care professionals
further sales opportunities – for clear or tinted as well as polarized and
photochromic prescription lenses.
A coating designed for improved clear and
hassle-free vision
In a worldwide study, ZEISS Vision Care
asked participants: What is your number one priority when wearing
eyeglasses? What most respondents put first: maintaining clear vision at
all times. Despite this response, almost every spectacle wearer knows how
quickly lenses can smudge or become dirty over the course of a day – and lenses
eventually become irreversibly scratched and damaged. Now, with ZEISS
DuraVision Gold UV, ZEISS explicitly addresses consumers’ needs with a new
coating that better protects spectacle lenses from all kinds of external
factors that compromise clear vision: water drops, grease, dust and dirt.
ZEISS CleanGuard: Integration of new
three-times faster cleaning technology
With ZEISS DuraVision Gold UV, ZEISS also
introduces a new technology with superior oil and water repellence: ZEISS
CleanGuard. Compared to previous coatings from ZEISS, ZEISS CleanGuard makes
lenses up to 3x faster to clean. So, keeping lenses clean and restoring clear
vision quickly becomes easier. The science behind this is a new molecular
formula on the lens surface that significantly increases contact angles of
water drops and oil-like substances. Additionally, a patented anti-static layer
repels dust and dirt. The benefit: smears and smudges on the lenses can be
removed much faster and easier – an improvement that 90% of consumers also
noticed and appreciated.
Excellent durability and scratch
resistance
ZEISS DuraVision Gold UV lenses also come
with upgraded durability as they are designed to stay scratch-free for longer.
Multiple densely packed metal oxide layers combined with an extra hard coat
ensure high-level scratch resistance, giving ZEISS DuraVision Gold UV a notable
score of 164 for the Bayer industry standard test for scratch
resistance (while a Bayer ratio above 10 is considered to be very high).
For more details on ZEISS DuraVision Gold
UV, Please visit ZEISS DuraVision Gold at a glance
About ZEISS Group:
ZEISS is an internationally leading
technology enterprise operating in the fields of optics and optoelectronics. In
the previous fiscal year, the ZEISS Group generated annual revenue totaling
10.9 billion euros in its four segments Semiconductor Manufacturing Technology,
Industrial Quality & Research, Medical Technology and Consumer Markets.
For its customers, ZEISS develops,
produces and distributes highly innovative solutions for industrial metrology
and quality assurance, microscopy solutions for the life sciences and materials
research, and medical technology solutions for diagnostics and treatment in
ophthalmology and microsurgery. The name ZEISS is also synonymous with the
world's leading lithography optics, which are used by the chip industry to
manufacture semiconductor components. There is global demand for trendsetting
ZEISS brand products such as eyeglass lenses, camera lenses and binoculars.
With a portfolio aligned with future
growth areas like digitalization, healthcare and Smart Production and a strong
brand, ZEISS is shaping the future of technology and constantly advancing the
world of optics and related fields with its solutions. The company's
significant, sustainable investments in research and development lay the
foundation for the success and continued expansion of ZEISS' technology and
market leadership. ZEISS invests 15 percent of its revenue in research and
development – this high level of expenditure has a long tradition at ZEISS and
is also an investment in the future.
With around 46,485 employees, ZEISS is
active globally in almost 50 countries with around 30 production sites, 60
sales and service companies and 27 research and development facilities (status:
30 September 2023). Founded in 1846 in Jena, the company is headquartered in
Oberkochen, Germany. The Carl Zeiss Foundation, one of the largest foundations
in Germany committed to the promotion of science, is the sole owner of the
holding company, Carl Zeiss AG.
Further information at www.zeiss.com
Media Contacts:
Kajal Kamal | kajal.kamal@zeiss.com | +91 9582870715