Gurugram, Haryana, 04th April 2025. Beginning 2025 with a strong start, BMW Group India has delivered its
best-ever Q1 car deliveries with +7% growth. The company delivered 3,914 cars
(BMW and MINI) and 1,373 motorcycles (BMW Motorrad) between January – March
2025. BMW sold 3,764 units and MINI 150 units.
Monthly sales in each month - January, February and
March - also recorded their peak.
Mr. Vikram Pawah, President and CEO, BMW Group India
said, “BMW Group India has set the tone for a successful year ahead, delivering
record-breaking performance in the first quarter. BMW Group India clocked the
highest-ever Q1 car deliveries till date with 3,914 units, also growing by +7%.
Continuing our lead as the most preferred luxury EV brand, we have seen
phenomenal growth of over 200% in our electric car sales. Similarly, BMW long
wheelbase models have captured the imagination of luxury connoisseurs across
the board, growing by a remarkable +187%. Our robust strategy has driven
momentum for us despite a challenging environment. BMW is a highly aspirational
brand with a pioneering spirit, and we will continue to unlock the true
potential of Indian luxury automotive market with unparalleled customer
experience.”
BMW Group Electric Vehicles (EV)
BMW Group India is the most sought-after luxury EV brand
for last three years. In Q1 2025, this leading position continues with 646 BMW
and MINI EVs delivered. The exponential growth of +206% year-on-year in
electric sales, reflects the high level of sustainability, performance and
innovation that progressive Indians associate with the BMW Group brands. The
first-ever BMW iX1 Long Wheelbase, launched at Auto Expo 2025, disrupted the
market and garnered over 1,500 bookings. It became the largest selling BMW EV
in Q1.
BMW Group India is committed to enabling a whole EV
ecosystem for its consumers. This steady
success is attributed to the widest and most attractive range of EVs in luxury
segment, complimented by a strong charging network and host of new services
like BMW Destination Charging, Smart
E-Routing, Charging Concierge. With all these initiatives, trust in BMW electric mobility grows
stronger by the day. BMW Group India
currently offers six electric cars and two electric scooters - BMW i7, BMW iX,
BMW i5, BMW i4, BMW iX1 Long Wheelbase, MINI Countryman E, BMW CE 04 and BMW CE
02.
BMW Long Wheelbase Range
The highly successful long wheelbase range of BMW
India including - the BMW 7 Series, BMW 5 Series, BMW 3 Series and BMW iX1 - is
in tremendous demand. BMW long wheelbase models have redefined comfort, luxury
and performance across all segments while maintaining their core BMW DNA of
Sheer Driving Pleasure. This unique combination sets them apart and has led to
a +187% growth in sales of these models. The all-new BMW 5 Series Long
Wheelbase was the highest-selling business sedan in Q1. The BMW 3 Series
Long Wheelbase continued the class-leading position in its segment. Since BMW’s long wheelbase offensive began in 2021, the
contribution of these models towards annual sales has increased significantly from
20% to 30%.
BMW Luxury Class (BMW 7 Series, BMW i7, BMW X7
and BMW XM)
Exclusivity and grandeur of the flagship ‘BMW Luxury Class’
continues. Nearly every fifth car that BMW sold in Q1 was a top-of-the-range
model. The BMW 7 Series maintained its appeal as the
class-leading ultra-luxury limousine in its segment, while the demand for BMW
X7 increased significantly in the top-end SAV world.
BMW Sports Activity Vehicles
BMW Sports Activity Vehicles (SAV) contributed 55% to
sales with 2,079 units. Growth in SAVs increased by +11% thanks to all-new
models like the BMW X5 and the first-ever BMW iX1 Long Wheelbase. BMW X1 was
the most popular SAV with over 30% share in sales and the highest selling car
in Indian premium compact SAV segment. In the coming months, SAV sales are set
to receive a greater spurt as deliveries of the all-new BMW X3 begin at
dealerships.
MINI
MINI delivered 150 units in Q1 2025. MINI Cooper
S was the highest-selling model, more than doubling its sales as compared to
last year.
BMW Motorrad
BMW Motorrad delivered
1,373 motorcycles in Q1 2025. The BMW G 310 RR was most popular smart-cc
bike while the BMW 900 GS / GSA was the most popular in the high-end
CBU range.
Retail.NEXT: Immersive retail concept
transforming customer experience
With launch of Retail.NEXT, BMW Group India aims to
create a future-forward retail space that not only showcases its vehicles but
also embodies the brand’s commitment to luxury, innovation, and customer
satisfaction. Retail.NEXT entails new design, new digital tools, new roles, and
new processes. With a total investment of INR 365.6 crores, Retail.NEXT will be
implemented across 56 facilities in 33 cities. In Q2 2025, BMW Group India will
extend the Retail.NEXT experience at 9 touchpoints in Delhi, Chennai,
Hyderabad, Bengaluru, Kolkata, Jaipur and Guwahati.
BMW and MINI 360°
Customers enjoy great value proposition and complete
peace of mind with the ‘BMW Smart Finance’ offering from BMW India Financial
Services, financial products which offer attractive benefits such as low
monthly instalments, assured buy-back, flexible end of term options and an
opportunity to upgrade to a new car amongst other benefits. From amongst the
financed cars, 1 out of every 4 cars sold by BMW and MINI is financed by BMW
India Financial Services.
BMW Group India
With BMW, MINI and Motorrad, the BMW Group has its
sight set firmly on the premium sector of the Indian automobile market. Along
with cars and motorcycles, BMW Group's activities in India comprise of
financial services for its premium clientele. BMW India and BMW India Financial
Services are 100% subsidiaries of the BMW Group and are headquartered in
Gurgaon (National Capital Region).
BMW India started operations in 2007. The wide range
of its activities include a manufacturing plant in Chennai, a parts warehouse
in Pune, a training centre in Gurgaon NCR and development of a dealer
organisation across major metropolitan centres of the country. BMW Plant
Chennai locally produces 10 car models in India.
MINI has successfully established itself as a premium
small car brand in India since its launch in January 2012. BMW Motorrad
officially started its operations as a part of the Indian subsidiary of BMW
Group in April 2017.
With BMW, MINI and BMW Motorrad, BMW Group India
currently has over 80 touchpoints across the country setting high benchmarks in
service quality and customer service.
BMW India Financial Services, a Non-Banking Finance
Company (NBFC), started operations in 2010. It operates with three business
lines: Retail Finance, Commercial Finance and Insurance Solutions (as corporate
agents). The services offered through BMW India Financial Services are
significantly valuable to the premium clientele who require exclusive and
flexible financial solutions.
If you have any queries, please contact:
BMW Group India
Richa Sharma, Press and Corporate Affairs
Cell: +91 99100 22148; Email: Richa.Sharma@bmw.in
Satchit Gayakwad, Press and Corporate Affairs
Cell: +91 95607 25900; Email: Satchit.Gayakwad@bmw.in
Internet: www.bmw.in
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