Chennai, 9th
April 2025: Tarnea Technology Solutions, in collaboration with Bhawar Group,
launched AdKaster, a cutting-edge micro-commerce platform designed to empower
independent retailers in Chennai. The platform aims to democratize access to
the powerful technologies of Artificial Intelligence (AI), Machine Learning
(ML), and advanced data analytics, giving small and medium-sized retailers the
tools they need to stay competitive in the modern retail environment.
Madhav Sitaraman, CTO
of Tarnea Technology Solutions, explained that AdKaster is specifically built
to support independent retailers who often lack the technical resources to
leverage advanced technologies like AI and ML. “AdKaster drives in-store promotions
and boosts customer engagement, addressing a critical gap for retailers who are
typically at a disadvantage against larger, more technologically advanced
competitors,” he said. This platform helps smaller retailers harness the same
sophisticated tools used by big businesses, making powerful analytics
accessible without the need for complex infrastructure or expertise.
Sanjay Bhawar,
Director of Bhawar Sales Corporation, emphasized the significance of this
collaboration saying, “For over 46 years, Bhawar Group has been consistently
working towards empowering retailers. With the rise of online commerce and
increasingly sophisticated market dynamics, AdKaster offers local retailers an
opportunity to level the playing field. By providing access to data-driven
insights and intelligent tools, we’re enabling these businesses to improve
customer engagement, boost sales, and maintain a competitive edge.”
AdKaster uses AI, ML,
and data analytics in several innovative ways to transform the retail
experience. Key features of the platform include intelligent promotions powered
by data analytics, which automatically generate recommendations for sales
campaigns based on retailer data. AdKaster also offers personalized product
recommendations to customers, improving their shopping experience by suggesting
relevant items in real-time. The platform also simplifies the process of
creating dynamic offers and promotional materials by using automated templates,
allowing retailers to design targeted promotional posters without needing
design expertise.
Founded in 2011,
Tarnea Technology Solutions has earned a reputation for delivering high-quality
digital solutions to the retail industry. Their work has earned them ISO 27001
and ISO 9001 certifications, along with recognition from esteemed organizations
like The Indus Entrepreneurs (TIE), IIMB, and Microsoft. The launch of AdKaster
represents a big step forward in helping small retailers thrive in a rapidly
digitalizing world.
The partnership
between Tarnea and Bhawar Group is bringing a new wave of retail technology,
offering independent retailers a powerful platform that simplifies the use of
AI and data analytics. AdKaster helps them to compete on equal footing with
larger player for their continued success in the evolving market.
About Tarnea Technology Solutions:
Tarnea Technology
Solutions is a Bangalore-based technology company that provides innovative
digital solutions aimed at empowering independent retailers. Their flagship
product, AdKaster, helps businesses streamline operations, enhance customer
engagement, and drive sales through intelligent use of data and emerging
technologies.
About Bhawar Group:
Bhawar Group is a
leading distribution, retail, and e-commerce powerhouse in India, with over
four decades of experience. The group partners with prominent brands to provide
high-quality products and innovative solutions that support the growth of
retailer