April 4th
, 2025 – Mumbai: Lauritz
Knudsen Electrical and Automation (formerly L&T Switchgear), the leader
in the Indian electrical and automation industry, recently launched
its new integrated marketing campaign featuring Mumbai Indians and its players.
Marking a significant milestone in their strategic partnership with Mumbai
Indians—one of the most celebrated and successful cricket franchises— Lauritz
Knudsen has rolled out a new TV Commercial which highlights the strong
contribution made by the brand to India’s progress, weaving a narrative that
connects technological innovation with sporting excellence.
The campaign reinforces Lauritz Knudsen’s position
as ‘India’s Favourite Switchgear’ brand, showcasing its pivotal role in
powering India’s infrastructure—from airports and stadiums to metros and
beyond. As the Principal Partner of Mumbai Indians, Lauritz Knudsen is
leveraging cricket’s massive audience
through compelling storytelling. Led by a TVC, the integrated campaign aims to
increase brand familiarity across India while reaffirming Lauritz Knudsen’s
category leadership.
Titled ‘Who am I?’ the TVC features Mumbai Indians’ star players—
Rohit Sharma, Hardik Pandya and Suryakumar Yadav (SKY).
Deepak Sharma, Zone President, Greater India, MD
& CEO of Schneider Electric India, said, "Our new ad film with Mumbai Indians'
star players brings to life the perfect parallel between cricket excellence and
technological innovation. Sport is a powerful force that unites people through
passion, resilience, and excellence—qualities that define Lauritz Knudsen’s
legacy. As we launch this campaign, we celebrate the synergy between
high-performance sports and high-performance solutions for an emergent, bold
India."
Naresh Kumar, COO of Lauritz Knudsen, added, "We are driven by a
commitment to innovation, safety, and partnership—values that resonate deeply
with the world of sports. Just as athletes rely on precision and reliability to
achieve excellence, our electrical solutions empower businesses and homes with
cutting-edge technology that ensures safety and efficiency. This campaign
reflects our dedication to being a trusted partner in India’s evolving
landscape, delivering solutions that are as enduring as the spirit of
competition."
Rajat Abbi, Vice President, Marketing, Greater
India, Schneider Electric, commented, "Our partnership with Mumbai Indians' is
more than a marketing initiative—it's a narrative that bridges the worlds of
sports and technology. The campaign showcases the strong contribution made by
Lauritz Knudsen to India’s resilient growth through its technologically
advanced solutions, narrated in a lighthearted manner by Mumbai Indians star
players”
The campaign has
been developed by Saatchi & Saatchi India, part of Publicis
Groupe India Through an engaging storytelling approach, the
campaign bridges the gap between corporate history and contemporary brand
positioning, showcasing how Lauritz Knudsen's legacy of innovation continues to
drive technological advancement in India's electrical and automation landscape.
Lauritz Knudsen Electrical and Automation is a part of
the Schneider Electric group in India.
Link to the TVC: https://youtu.be/MwZZqOcHCzI?si=OAyrqZHc0jV8k1gL
About Lauritz Knudsen:
Lauritz Knudsen Electrical & Automation is a leading player in the
Indian Electrical industry, drawing strength from over 70 years of rich heritage and a
steadfast dedication to contributing towards the growth of India. The
brand currently exports to 30 + countries and is dedicated to providing a wide
range of electrical and automation solutions to vital sectors of the economy,
including industries, utilities, infrastructure, buildings, and agriculture.
Our extensive portfolio includes low-voltage and medium-voltage switchgear,
automation solutions, tailored software, and services.
With multiple manufacturing facilities in India,
we adhere to global standards of excellence. Our operations are
supported by well-equipped, in-house design and development centers, as well as
tooling facilities, ensuring precision in manufacturing.
With a strong
global footprint, supported by an expansive electrical distribution network in
India and worldwide, our ambition is to foster excellence and provide top-tier
products and solutions that drive the progress of nations globally.
We Listen. We
Partner. We Innovate.
Aditi
Joshi, Adfactors PR | M: +91 77709 45978