Jaipur, Rajasthan – April 14, 2025 — In a world where most
marketing agencies are still catching up with automation, two young
entrepreneurs — Abhimanyu Nirban and Lakshya Bharadwaj — have redefined the game. Their
brainchild, Bharat Innovations, has emerged as India’s first
AI-powered marketing agency, and in just one year, it’s rewriting the rules
of branding, advertising, and digital growth.
With a mission to bring outcome-driven marketing
to the forefront, Abhimanyu and Lakshya have built a lean, intelligent agency
model that blends data science, behavioral insights, and brand storytelling —
delivering consistent results across industries.
One Year. ₹3.2 Crore in Ad Spend. ₹13.7 Crores in Sales.
In just 12 months, Bharat Innovations has deployed AI-driven
performance marketing campaigns for dozens of top-tier brands across
India and the UAE. With an ad spend of ₹3.2 Crore, the agency has generated an
astounding ₹13.7 Crores in direct sales revenue for its clients — a 4x ROI that
most traditional agencies can’t match.
From luxury jewelry to real estate, the
agency has helped brands scale with precision, using automation to reduce
inefficiencies and amplify growth.
“We don’t sell
services. We engineer results — using AI, automation, and brand intelligence,”
says Abhimanyu Nirban, co-founder and brand strategist.
RASA Framework™ — The Engine Behind the Disruption
In early 2024, Abhimanyu Nirban introduced the RASA
Framework™, a high-performance system built to deliver marketing outcomes
at scale. This framework became the foundation for Bharat Innovations’ success
— helping brands achieve visibility, authority, and trust faster than ever
before.
RASA stands for:
Relevance – AI-powered targeting to
reach the right audience with the right message.
Authority
Building
– Strategic PR placement across 1,000+ leading media portals.
System
Automation
– Automating campaigns, lead nurturing, and CRM for faster results.
Audience Engagement – Story-driven content
that captures attention and drives conversions.
The RASA Framework™ has been particularly impactful in
industries where high trust and rapid scalability are essential — such as real
estate, jewelry, and coaching.
From Jaipur to Dubai — And Beyond
Bharat Innovations has already expanded its footprint
to Dubai, working with elite jewelry brands and bringing AI marketing to
luxury markets. In India, the agency has led transformations for top firms like
91 Homes, using tech and storytelling to multiply their visibility and
lead volume.
The team also launched Cashmagnet.in, a
business growth platform educating entrepreneurs and professionals on
profitable models and performance marketing strategies.
What’s Next?
After disrupting the Indian digital landscape in just
one year, Abhimanyu Nirban and Lakshya Bharadwaj are setting
their sights on launching plug-and-play AI tools for internal marketing teams,
growing their Dubai operations, and scaling their unique PR-performance hybrid
model across global markets.
Their journey proves that when tech meets
storytelling — the future of marketing isn’t just digital, it’s intelligent.