Hyderabad,
14th April 2025: Cream
Stone, a homegrown boutique ice cream brand known for pioneering the frozen
stone concept in India, has announced the launch of its latest innovation – ‘Cream Stone TUBZ’, a premium
line of packaged ice creams designed
to bring the brand’s signature indulgence into customers’ homes.
With this strategic foray into the retail segment,
Cream Stone aims to redefine
the take-home dessert experience for its growing base of loyal patrons.
Over
the years, Cream Stone has built a cult-like following, with crowd favourites such as ‘Nut Overload’
and ‘Willy Wonka’ becoming bestsellers. With TUBZ, Cream Stone takes the next
logical step in its evolution—offering the same premium blends in a more
convenient and accessible format. Each tub is crafted with care, backed by the
brand’s global research and development capabilities and stringent quality
controls.
Commenting
on the launch, Mr Sheetal
Patil, CEO of Cream Stone, said “At Cream Stone, we have always believed in making
ice cream an experience – rich, luxurious, and full of joy. With TUBZ, we are
bringing that same experience into homes. Whether it’s a celebration or a quiet
moment of indulgence, these tubs promise happiness in every scoop. We are excited to begin this new
journey from our hometown and look forward to making
TUBZ a household name across India.”
"We
are democratising luxury ice cream for families with TUBZ. Our goal is to achieve a sizeable market share in Telugu states
within a year before pan-India expansion," he said.
According
to Indian Ice Cream Manufacturers Association
(IICMA), the Indian ice cream market is growing @10% per annum
CAGR, with at-home
consumption rising
post-pandemic. CreamStone’s bet on family packs caters to this shift, while its D2C-ready packaging hints at future
e-commerce plays.
Mr
Patil further said that currently, Cream Stone TUBZ is available at all Cream
Stone outlets in Hyderabad and through Swiggy Insta mart. “The launch
establishes the brand’s entry into the premium packaged ice cream segment, with
further expansion planned across Andhra Pradesh, Telangana and eventually into
major metros and tier-II cities across India,” he added.
Launched in 2009 in
Hyderabad, Cream Stone quickly earned a name for itself by offering customised, artisanal creations
where customers could choose from a rich palette of ice cream flavours, nuts,
chocolates, fruit bits and other ingredients, which were then artfully blended
on a cold stone by trained staff. This approach, coupled with its aesthetic
store design and commitment to quality, helped Cream Stone expand to over 110
boutique parlours across 32 cities in seven states mostly in South India.
The
new TUBZ line includes twelve unique and indulgent flavours such as Jamaican
Almond Fudge, Double Chocolate, Belgium Choco Fudge, Mango Jamun, and Raspberry
Panna Cotta. These decadent creations are available in 600 ml family packs as well as 100 ml mini tubs, making them perfect for
both shared indulgence and personal treats.
For more details, please reach out to:
Help Line No. 9849312000
Email:
info@creamstoneconcepts.com Website:
https://www.creamstoneconcepts.com/