Mumbai, 1st
April : Dyna, a premium beauty soap brand from the house
of Anchor Consumer Products, known for its superior skincare formulations, has
announced acclaimed actress Mrunal Thakur as its new brand ambassador.
With her elegance, confidence, and natural beauty, Mrunal perfectly
embodies the essence of Dyna, making her the ideal face for the brand’s latest
campaign, “Pehli Jhalak Kare Khoobsurat Asar”.
The announcement
marks a strategic move by Dyna to strengthen its position in the premium
beauty soap segment, catering to consumers who seek an indulgent skincare
experience without compromising on value. As an aspirational icon, Mrunal
resonates deeply with modern women who prioritize beauty, confidence, and
self-care.
Mrunal Thakur’s
association with Dyna comes at a time when the brand is expanding its
footprint in the premium beauty segment, offering a Grade 1 soap with
76% TFM (Total Fatty Matter) and 0% fillers—a hallmark of superior purity
and effectiveness. Infused with real ingredients, Dyna ensures deep
nourishment, long-lasting freshness, and radiant skin, making it the
preferred choice for women who aspire for luxurious self-care.
"Mrunal Thakur
represents everything Dyna stands for—grace, poise, and timeless beauty. Her
journey from television to Bollywood mirrors our brand’s evolution, making her
the perfect ambassador. We are excited about this collaboration and believe it
will elevate Dyna’s appeal among beauty-conscious consumers," said Karan Shah, Director of Anchor Consumer Products.
"I am thrilled
to partner with Dyna, a brand that truly understands the essence of beauty and
confidence. The new campaign beautifully captures the magic of first
impressions, and I love how Dyna empowers women to feel their best every day.
It’s an exciting journey, and I’m looking forward to being a part of it,” said Mrunal Thakur.
Dyna’s latest TVC,
directed by Uzer Khan and produced by 30Sec of Fame, showcases Mrunal as a
confident, radiant woman whose presence leaves an unforgettable impact. The
visual storytelling emphasizes how Dyna enhances beauty and confidence,
aligning seamlessly with its tagline “Pehli Jhalak Kare Khoobsurat Asar.”
Kunal
Shah, Creative Director at Anchor adds "Dyna’s new
packaging blends premium elegance with sustainability, crafted from recyclable
materials for a greener future. With the ever-radiant Mrunal Thakur as the face
of Dyna, it perfectly embodies beauty, confidence and conscious living”
The campaign will
be amplified across multiple platforms, including television, digital media
(YouTube, Instagram, Facebook, and OTT platforms), and in-store branding,
ensuring widespread reach and engagement.
With
the growing demand for premium beauty soaps that offer skincare benefits,
Dyna’s strategic partnership with Mrunal Thakur is set to elevate the brand’s
presence in the market. This collaboration aims to strengthen brand affinity
and enhance consumer engagement while driving greater awareness and preference
for Dyna as a trusted beauty soap. Additionally, the brand seeks to expand its
market reach through modern trade, general trade, and e-commerce platforms,
ensuring accessibility to a wider audience. Through this partnership, Dyna
reaffirms its commitment to quality, innovation, and self-care, reinforcing its
position as a leading choice for beauty-conscious consumers.
Apart from being
the face of the TVC and digital promotions, Mrunal will also be featured
on Dyna’s product packaging and offline communication, further
solidifying her association with the brand. Influencer collaborations, social media
contests, and engagement-driven activities will also be a key part of the
brand’s marketing strategy, ensuring greater consumer interaction.
As Dyna continues
to innovate and cater to evolving beauty trends, its partnership with
Mrunal Thakur signals a new era of premium skincare that blends luxury with
accessibility. The campaign is expected to make a significant impact on
digital and traditional media, reinforcing Dyna’s position as a leading
beauty soap in the Indian market.
TVC
Link: https://youtu.be/mALeJXsfRPM
For media inquiries, please contact:
Kapil
Kulkarni: kapil.kulkarni@adfactorspr.com - 98202 03787
Sulochana
Theerupari: sulochana.theerupari@adfactorspr.com- 7045852797
Hema Mehta: hema.mehta@adfactorspr.com- 6283 428 607