27th
March 2025, Bengaluru :
In the first ever strategic move to enhance optical retail for its business
partners, ZEISS, a global pioneer of science in optics and optoelectronics, today
announced the launch of its omni-channel e-commerce platform in India. Designed
to enhance the purchasing experience for the end-consumers, the ecommerce
platform will provide opticians with an additional sales channel, allowing them
to cater to consumer demands both in-store and online seamlessly.
The
website goes under the name https://www.specslounge.com/.
As
a brand that remains focused on B2B operations, with the latest omni-channel
ecommerce platform, aims to strengthen its partnership with opticians while
adapting to the evolving digital landscape. The new platform will enable end-consumers
to order both frames and lenses with ease, offering a convenient and
streamlined solution for their businesses and customers.
Commenting
on the launch, Rohan Paul, Head of Vision Care at ZEISS India and
Neighboring Markets said, “We remain committed to enabling our business
partners in their pursuit of doing successful business. Integrating digital
solutions in overall purchase journey is a step to empower our business
partners (opticians) to better serve their customers, allowing them the
flexibility to choose where and when to buy - be it online or in-store.”
“The
newly launched platform does not change ZEISS’s core B2B model. Instead, it
acts as a lead generation and sales enhancement tool for opticians, enabling
them to expand their reach and attract new customers while maintaining strong
relationships with existing ones.”, Rohan Paul further added.
ZEISS
India affirms that opticians will continue to play a crucial role as the
primary point of contact for end-consumers. Beyond product sales, opticians
will provide essential services such as eye tests, frame fittings, and expert
consultations. This ensures that the personalized customer experience remains
intact, even as digital accessibility increases.
For
more information about the new ZEISS omni-channel e-commerce platform please
visit: https://www.specslounge.com/
About
ZEISS
ZEISS is an internationally leading technology
enterprise operating in the fields of optics and optoelectronics. In the
previous fiscal year, the ZEISS Group generated annual revenue around 11
billion euros in its four segments Semiconductor Manufacturing Technology,
Industrial Quality & Research, Medical Technology and Consumer Markets (30
September 2024).
For its customers, ZEISS develops, produces and
distributes highly innovative solutions for industrial metrology and quality
assurance, microscopy solutions for the life sciences and materials research,
and medical technology solutions for diagnostics and treatment in ophthalmology
and microsurgery. The name ZEISS is also synonymous with the world's leading
lithography optics, which are used by the chip industry to manufacture
semiconductor components. There is global demand for trendsetting ZEISS brand
products such as eyeglass lenses, camera lenses and binoculars.
With a portfolio aligned with future growth areas like
digitalization, healthcare and Smart Production and a strong brand, ZEISS is
shaping the future of technology and constantly advancing the world of optics
and related fields with its solutions. The company's significant, sustainable
investments in research and development lay the foundation for the success and
continued expansion of ZEISS' technology and market leadership. ZEISS invests
15 percent of its revenue in research and development – this high level of
expenditure has a long tradition at ZEISS and is also an investment in the
future.
With over 46,000 employees, ZEISS is active globally
in around 50 countries with more than 60 sales and service locations, around 40
research and development facilities, and 35 production facilities worldwide (30
September 2024). Founded in 1846 in Jena, the company is headquartered in
Oberkochen, Germany. The Carl Zeiss Foundation, one of the largest foundations
in Germany committed to the promotion of science, is the sole owner of the
holding company, Carl Zeiss AG.
Further information at www.zeiss.com