Gentlemen,
it’s time to step up your style game! Nykaa Fashion, India’s go-to destination
for all things fashion, is about to take your wardrobe to the next level with
the launch of The Indian Garage Co. (TIGC), one of India’s fastest-growing D2C
fashion brands. With over
2000+ styles across apparels, the brand is set to revolutionize how men shop
for fashion-forward, versatile, and globally inspired styles.
Blending global fashion influence with a distinct Indian
appeal, the brand caters to the modern man who values individuality and
effortless style. From
oversized silhouettes to refined formals, every collection is meticulously
designed for Gen Z and young millennial trendsetters.
The Indian Garage Co. brings a fresh wave of menswear
to Nykaa Fashion,
where every mood meets its perfect match. Think oversized, anime-inspired streetwear straight
out of Seoul, breezy linen and embroidered textures made for sun-soaked
escapes, sleek satin shirts and stretch chinos that move with you after hours,
and sharp, power-packed formals that take you from boardroom to bar without
missing a beat. Effortless, trend-driven, and always on point, The Indian
Garage Co. makes everyday style anything but ordinary.
Founded
by Anant Tanted in 2012, The Indian Garage Co. has cemented itself as one of
India’s most dynamic direct-to-consumer (D2C) fashion brands. Operating under a
‘House of Brands’ model, The Indian Garage Co. has successfully disrupted the
market with its fast-fashion approach, delivering the latest trends at
unmatched speed. With
an ambitious roadmap that includes 100+ exclusive brand outlets in the next
five years and an international expansion on the horizon, the brand is scaling
new heights in the Indian fashion landscape.
Adwaita Nayar, Executive Director, CEO of Nykaa Fashion,
and Head of Owned Brands, said, "At Nykaa Fashion, we are committed to curating the
best of both Indian and global brands, providing our customers with access to
the most desirable and cutting-edge styles. The launch of TIGC on Nykaa Fashion
brings a bold new dimension to our ever-growing menswear portfolio, fusing
high-street fashion with versatile essentials that are reshaping the future of
modern menswear. As a one-stop fashion destination, we continue to expand our
offerings, making trend-driven, high-quality styles more accessible than ever
before."
Anant Tanted, Founder & CEO, The Indian Garage Co.,
shared, "As a
digital-first brand, The Indian Garage Co. has always adapted to the evolving
consumer landscape. Our collaboration
with Nykaa Fashion is a strategic step in bringing our bold, trend-driven
styles even closer to our customers. This collaboration
strengthens our digital presence and reinforces our commitment to making
contemporary, stylish apparel easily accessible across India."
To
celebrate this milestone, The Indian Garage Co., in collaboration with Nykaa
Fashion, is unveiling its latest campaign, 'Too Cool for School,' a high-energy
digital campaign that encapsulates the confidence and individuality of today’s
youth. The campaign strategically integrates influencer collaborations,
interactive social media activations, and targeted digital advertising across
YouTube and Instagram to maximize engagement and conversions.
To
further engage its audience, the brand is launching an exciting giveaway campaign, inviting fashion enthusiasts to
participate and win exclusive prizes. This initiative
strengthens The Indian Garage Co.’s commitment to connect.
Now available on Nykaa Fashion, The Indian Garage Co. is ready to shake up men’s fashion
with bold, trend-driven collections designed for those who embrace style with
confidence. As Nykaa Fashion continues to evolve, the platform is expanding its
lineup of menswear brands with exciting new launches, bringing together a
curated mix of homegrown and global names.