Gurgaon, 3rd March 2025 : A new study by Capterra reveals that 72% of
Indian businesses have experienced regret over a software investment in the
last 18 months, significantly higher than the global
average. The 2025 Tech Trends
Survey, which polled 3,500 software buyers globally
(including 350 Indian respondents) across 12 countries
highlights the challenges companies face in selecting the right technology and offers key insights into successful purchasing
strategies.
High regret rate among Indian businesses
The study found that security and IT-related software tops
the list of regretful purchases (54%), followed by marketing/communication
tools (37%), finance/accounting tools (34%),
human resources tools (32%), and sales and business development tools (31%). These findings underscore the
critical need for Indian businesses to refine their software purchasing
process.
Key findings:
●
Financial impact:
56% of Indian firms experiencing software regret report a significant or monumental financial impact.
●
Strategic approach: Successful buyers start with a shorter list of products (5.2 on average), conduct thorough research, and engage
deeply with vendors.
●
Key research
tools: Product review
and comparison websites, customer reviews, and
industry expert opinions are crucial resources for successful buyers.
●
Vendor engagement:
Product
trials, vendor customer support interactions, and online demonstrations significantly influence successful purchase
decisions.
●
Flexibility is key: Successful buyers are more open to
revising their initial list of vendors during the evaluation process.
Root causes of software
regret
The research reveals that the most common reason for
software purchase regret in India is investing in overly complex technology
(42%), closely followed by adopting tools that
are too basic (39%). This highlights the critical
importance of finding the "just right" fit for a business's specific
needs. Identifying the right product appears to be a particularly acute challenge
in India, with 42% of companies citing it as a top challenge compared
to the global average of 36%.
Other factors
contributing to software
regret include:
●
Difficulty training and onboarding users (37%)
●
Poor
technical support services
(37%)
●
Higher-than-expected costs (36%)
●
Incompatibility with existing systems (36%)
Commenting on the survey, Tessa Anaya, analyst of the study, said: “Indian companies seem to have bigger
difficulties in finding
the right tools
than decision makers
in other locations, and experience purchase regret more often. This
means it’s of utmost importance to study the habits of successful software
purchasers, such as engaging with vendors, using
product review and comparison sites
for research, and signing up for product trials when available.”
Moreover, details
concerning Project Management Software are available within
our catalogue.
For further information, please visit capterra.in
Capterra is the #1
B2B marketplace for organisations to find the right software. Our platform
connects buyers to over 2 million verified user reviews about products spanning
1,000 categories and offers actionable, objective insights and recommendations
to help them find the best product for their
specific business needs.
Palash Bhattacharjee, palash.bhattacharjee@gartner.com