Delhi, India,
11th March, 2025:
·
Deutsche Motoren sets-up Retail.NEXT showroom in Central Delhi.
· Retail.NEXT - Immersive retail concept transforming customer experience
to the next level: modern architecture, appealing design and engaging
digitalisation.
BMW Group India announced
the launch of Deutsche Motoren’s Retail.NEXT showroom in Central Delhi. The new
showroom is located at Plot No. B-5/7, Safdarjung Enclave,
Africa Avenue Road, New Delhi – 110029.
The dealership is headed by
Mr. Yadur Kapur, Dealer Principal, Deutsche Motoren. Deutsche Motoren also
represents BMW Group India with a total of six sales and three service
facilities in Delhi and Bengaluru.
Mr. Vikram Pawah, President and Chief Executive
Officer, BMW Group India said, “The inauguration of the new Deutsche Motoren
Retail.NEXT showroom in Delhi marks a pivotal step in our vision for the future
of luxury automotive retail in India. As a key market, Delhi embodies
innovation and exclusivity, making it the perfect location to introduce our
progressive Retail.NEXT concept. By integrating cutting-edge digital engagement
with a sophisticated physical space, we are redefining the dealership
experience to be more immersive, seamless, and customer-centric. This milestone
reflects our commitment to shaping the future of luxury retail, and we
appreciate our strong partnership with Deutsche Motoren in driving this
transformation forward.”
Mr. Yadur Kapur, Dealer
Principal, Deutsche Motoren said, “Our enduring partnership with BMW Group
India is a testament to our shared commitment to excellence and innovation. The
success we have witnessed in the Delhi and Bengaluru markets underscores this
strong collaboration. With the launch of our new Retail.NEXT showroom in Delhi,
we are elevating the luxury automotive retail experience, setting new
benchmarks in customer service and engagement. This milestone reaffirms our
dedication to providing BMW customers in Delhi with an unparalleled journey of
luxury and sophistication."
Retail.NEXT will redefine the automotive retail experience in the luxury
automotive segment. It reinforces a seamless experience for everyone,
regardless of their sales or service needs. It blends digital innovation with
personalized service, offering a dynamic and engaging environment. The layout
features open spaces with minimalist design elements, allowing for an intuitive
flow through the showroom. High-tech digital interfaces are integrated
throughout the facility, enabling prospects to explore vehicle features, customize
their preferences, and receive tailored recommendations. Additionally, the
design incorporates exclusive areas for private consultations and vehicle
handovers, ensuring that every interaction is as personalized and memorable as
possible. Retail.NEXT creates a future-forward retail space that not only
showcases vehicles but also embodies BMW Groups commitment to luxury,
innovation, and customer satisfaction.
The ultra-modern showroom
is spread over 5,835 sq.ft. and showcases 6 BMW
vehicles from the BMW M, BMW i and BMW portfolio. A dedicated vehicle
handover lounge is thoughtfully designed to ensure each customer’s car
delivery is a truly memorable experience. Latest range of BMW merchandise and
accessories are on display at the lifestyle and accessories zone.
The customer interaction lounge offers a relaxed ambience to
discuss various aspects of owning a BMW vehicle.
The Customer Consultation Stages are
located strategically throughout the showroom. The service consultation takes
place where the client wants it and what fits the situation. The unique living
room atmosphere and the cozy positioning of the seating close to cars creates a
relaxed environment for consultation. Personal Service Advisor (PSA) and BMW
Geniuses are equipped with innovative digital sales tools to provide
comprehensive information on product features and services. Further, prospects
can also leverage BMW BEVScape - a state-of-the-art, interactive digital tool delivers complete
clarity on EV ownership and empowering them to make informed decisions with
ease.
If you have any queries, please contact:
BMW Group India
Abhay Dange, Director, Press & Corporate
Affairs
Cell: +91 9910481013; Tel: + 91 124 4566 600;
Email: Abhay.Dange@bmw.in
Satchit Gayakwad, Press & Corporate Affairs
Cell: +91 9560725900; Tel: +91 124 4566 600;
Email: Satchit.Gayakwad@bmw.in
Internet: www.bmw.in
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