February, 2025: Silky,
smooth, straight hair is a dream for many, but it often feels achievable only
through salon treatments or heating tools. TRESemmé, a leading Hair Care
innovation brand, has proudly introduced a groundbreaking range of products
designed to give you Silky, Straight hair without heat or harsh chemicals.
Yes, you heard it right!
This latest addition to TRESemmé’s collection
introduces a simple 4-step hair regime.
Step 1 begins with a rich, creamy ampoule
(pre-wash) designed to enhance hair alignment and deliver straight hair (from
root to tip).
Step 2 includes a gentle, sulphate-free shampoo
that tackles frizz and dryness,
Steo 3 a nourishing mask that deeply hydrates,
refines rough edges, and leaves hair smoother and shinier.
Step 4 an innovative finishing serum that
provides instant smoothness for a polished look.
Together, these products deliver smooth, perfectly
aligned, straight hair with salon quality, allowing you to enjoy this sleek
look for up to 100 hours. Inspired by the transformative silk press trend, this
range delivers professional-grade sleekness, straight and shiny hair directly
to your home, making it effortless to achieve a polished, straight-hair look
with the luxurious finish of salon-treated hair.
Speaking about the launch, Sairam Subramanian, Vice
President, Hair Care, Unilever said, “At
TRESemmé, we are always focused on delivering cutting-edge innovations to our
consumers in the comfort of their homes. The Silk Press Range embodies this
dedication. Formulated with Amino Press [20] technology, it provides an ‘at
home’ hair regime to achieve professional-grade sleek, straight & smooth
hair. This range is ideal for those looking for sleek straight hair with no
heat & minimum effort, taking everyday hair care to a new professional
standard”
The Silk Press Range: Break-through Science,
Trend-Inspired, Category first Premium Salon-Style treatment
The TRESemmé Silk Press Range is formulated with
Amino Press [20] technology that works from within. This amino
press technology restores uniformity by pressing amino proteins into the hair
shaft from root to tip. This process smoothens deeply from the inside and
refines alignment by mending hair cuticles for visibly straighter hair. With consistent use, the range offers progressive benefits,
ensuring your hair becomes smoother, shinier, and more manageable over time.
Each product in the range, the pre-wash, shampoo, mask, and serum, works
together to create a radiant, & sleek finish. Inspired by the belief that
straight hair signifies great hair, this collection makes sleek, silky locks
more attainable than ever, offering professional-quality results for every
beauty enthusiast. These products are available on Nykaa, Myntra, Amazon,
Tira, Purplle, Blinkit and other leading e-retailers.