Chennai, India : Entering 2025, conventional digital marketing
strategies have revealed serious challenges for businesses investing in them.
Driven by human-fed targeting and manual optimization, these traditional
marketing tools are increasingly inadequate for navigating the complex and
highly competitive digital landscape. The launch of Dragon Marketing - an AI-driven marketing system created by
Harivikash Bakthavatchalam, addresses all these shortcomings.
“With so many businesses finally understanding the importance of
effective digital marketing strategy and the returns these platforms can bring
them, the digital marketing industry has become highly competitive.”, said
Harivikash Bakthavatchalam, the founder of Dragon Marketing, who has conducted
extensive research on the industry, identified its gaps and created this model.
He adds, "Businesses are hemorrhaging money on ineffective campaigns
because traditional methods can't keep pace with modern consumer behavior."
With such increasing pressure and the need for efficiency, the
limitations of conventional marketing methods are becoming apparent. Manual ad
optimization was once the primary process driving digital marketing, but it can
no longer keep up with the large amount of data generated by multiple
platforms. Another practice, human-led targeting, is based on intuition and is
insufficient in identifying the nuanced patterns easily recognizable by AI in
milliseconds. These tools were initially designed for more spartan digital
landscapes but are inadequate for today’s complex and competitive marketing
environments. Because of these shortcomings, they fail to achieve a desirable
ROI even when businesses invest significant resources into their digital
marketing campaigns.
Dragon Marketing's AI-driven approach actively addresses these pain
points. Dragons, the company’s AI agents, perform most customer data analysis,
while Fire Bots optimize the strategies in real-time. This entire process
significantly reduces the time required by traditional methods and ensures
consistent results every time.
Dragon Marketing has successfully transformed marketing operations
across various businesses. With businesses reporting 3x to 5x improvements in
their ROI, the marketing system’s strategies are bound to change the future of
digital marketing with AI and automation.