Chennai, India – January 13, 2025: The Chennai Super Champs, in the World Pickleball League, proudly announce a
groundbreaking partnership with 3Sisters, India’s trailblazing non-alcoholic
beverage brand. This collaboration marks the launch of India’s first-ever
homegrown sports energy drink: the 3Sisters x Chennai Super Champs - Indian
Sports Drink, an innovative entrant in the sports refreshment category.
With a shared ethos of energy, endurance,
and innovation, the partnership seeks to empower athletes and revolutionize
hydration for sports enthusiasts across the country.
In a market historically dominated by
international players, the 3Sisters x Chennai Super Champs - Indian Sports
Drink is a game-changer. Crafted for everyone playing sports and fitness
enthusiasts, this beverage delivers a refreshing twist on Indian flavors.
Key highlights of the drink include:
- Flavor: Inspired by the beloved Indian drink Shikanji.
- Functionality: Enriched with Electrolytes and Vitamin C for enhanced
hydration and stamina.
- Health-conscious
design: No Added Sugar; the subtle
sweetness is derived from fructo-oligosaccharides (FOS), a natural
ingredient that also supports gut health.
This innovative product is more than just a
drink—it’s a celebration of health, performance, and Indian ingenuity.
Nimish, CEO of Adhar Beverages (parent company of 3Sisters),
expressed his enthusiasm:
“This is our first venture into sports drinks, and we’re thrilled to
partner with the Chennai Super Champs. Our goal is to enhance hydration and
performance with a drink that truly stands out. This collaboration is an
exciting step toward redefining sports hydration through innovation and great
taste—taking it to ‘Vera Level!”
Samantha Ruth Prabhu and Himank Duvvuru, founders of the Chennai
Super Champs, shared their excitement:
“With pickleball rapidly growing in India, we wanted to partner with
a brand that shares our passion for innovation and excellence. 3Sisters has
crafted a truly refreshing and functional sports drink that aligns with the
spirit of the Chennai Super Champs. We’re excited to bring this to athletes and
sports enthusiasts across the country!”
The 3Sisters x Chennai Super Champs -
Indian Sports Drink is available now on https://3sistersdrinks.com and will soon be distributed
across major retail channels nationwide.
About 3Sisters
3Sisters is an industry leader in
innovative beverages, offering an array of products including mixers,
non-alcoholic beers, and flavoured soda pops. Known for redefining refreshment,
this collaboration with the Chennai Super Champs further cements its position
as a forward-thinking brand.