Bangalore, India : Saaki,
the contemporary fashion
brand co-founded by renowned actor Samantha Ruth Prabhu
and entrepreneur Sushruthi Krishna, proudly unveils Saaki 2.0. This rebranding
marks an exciting new chapter featuring a refreshed logo, elevated designs, and
a renewed commitment to empowering women through fashion and community.
At the heart of the new logo lies a strong
thread seamlessly intertwining with the word "Saaki."
This delicate yet unbreakable thread symbolizes the invisible resilience,
fortifying bonds and shared journeys women have. Just as a single thread
strengthens fabric, this emblem reflects the power of community—where women
uplift women, empowering each other through style, confidence, and ambition.
"Saaki has always been more than just a fashion label
for me," says Samantha Ruth Prabhu,
co-founder of Saaki. "It’s about creating a space where women can feel
confident, bold, and
unstoppable. With Saaki
2.0, our designs
are not only getting smart,
easy and on-the-go friendly
—we’re deepening our commitment and support to the women
who break their
moulds."
Saaki 2.0
embodies a fresh vision to offer empowering, sharp, and fuss-free outfits for
women who do it all—whether managing a business, balancing family, or chasing
dreams. "We’ve listened, evolved, and reimagined every detail," adds
Sushruthi Krishna. "Our customers deserve
nothing but the best, and Saaki 2.0 is a testament to that—where style
meets purpose and
authenticity."
As part of this
journey, Saaki introduces Women
in Focus, a platform dedicated to celebrating stories of strength within
the community. "We’re building a space
where women are seen, heard, and celebrated," says
Samantha. "Your input has shaped this journey, and together, we’ll
continue to lift each other up."
Saaki 2.0 is
more than just fashion—it’s a movement stitched with purpose, excellence, and
unwavering support. It celebrates the modern woman:
the dreamer, the doer, the builder. It’s for
women who rise, embrace the chaos, and shape the world with ambition and fire.
Ignite your vision,
Bold and bare,
With hands that shape, A singing heart,
And a mind that dares.
About Saaki:
Founded in 2020 by Samantha Ruth Prabhu and Sushruthi Krishna, Saaki is a
fashion-forward brand that blends contemporary designs
with cultural heritage.
With a mission to empower women through style, Saaki is dedicated to
delivering high-quality, versatile collections that inspire confidence and
celebrate individuality.