Zoya, from the House of Tata,
proudly unveils Reborn, a transcendent multimedia campaign film, created in
collaboration with Wieden+Kennedy India. Directed by the acclaimed Laurence
Dunmore, known for his luxury storytelling and work with Johnny Depp, with Wieden+Kennedy
India as the agency, led by Yogesh Rijhwani, ECD, the film eloquently portrays
the essence of a woman fully alive in her own narrative. In conjunction with
the launch of Reborn, Zoya introduces its new logo, marking a fresh chapter in
the brand's storied legacy.
About the Film: Reborn
beautifully captures the essence of a woman’s journey of finding her feminine
self. It celebrates the profound moment when a woman fully comes into her own,
embracing her true essence. This journey of awakening is the heart of the film,
where she is reborn—not just for the world, but for herself.
At the core of this story is
Zoya’s commitment to creating timeless, meaningful pieces of wearable art. Each
creation is more than just an adornment—it’s a talisman of her elemental
feminine. Every piece reflects this deep, personal journey, designed to
accompany and celebrate her journey of coming into her own.
“Our journey
together was a creative collaboration to find and craft the essence of Zoya as
a brand and lifestyle, embracing the idea of a woman seeking a reconnection
with her inner creativity and the dreams and passions that inspire her
rebirth." says, Laurence Dunmore, the master filmmaker.
"Unlike
other solitaires, the Zoya solitaire isn't an outward marker, adds Yogesh
Rijhwani, ECD at W+K India. “That insight shaped our creative journey.
It's about a woman coming alive as she finds her true, inner self."
About the
Solitaire Collection: The Reborn
collection heralds in a new era for the atelier, with the introduction of the
innovative the Eterna Cut™ and a new logo. The Eterna
Cut™, a masterfully crafted star-shaped facet, transforms each piece into
wearable art and a timeless treasure. The new logo symbolizes creation,
rebirth, and vitality. At its core, the Reborn collection is an ode to shedding
the inessential and focusing on what truly matters—the purity and meaning of
the solitaire itself.
This sentiment is reflected in
every element—the solitaire, the logo, and the collection—where Zoya's muse is
a woman whose jewellery mirrors her soul, celebrating the beauty and depth of
her unique journey.
“At Zoya, we
understand that a solitaire is far more than a symbol—it is a personal
treasure, a reflection of the Zoya woman’s journey. Like her, the unmatched
brilliance of our solitaires truly shines with each piece designed to capture
her essence. Crafted with exceptional artistry, the Eterna Cut™
Zoya solitaire radiates captivating fire and scintillation, reflecting
her soul, a reminder of her inner brilliance.” — Ajoy Chawla, CEO of
Jewellery Division, Titan
About Zoya: Zoya
is the epitome of fine luxury jewellery for the modern sophisticate. As the
House of Tata’s premier diamond atelier, it is known for its exceptional
craftsmanship, unique designs, and timeless artistry. Every piece is a work of
wearable art, thoughtfully created to reflect the journey of the Zoya woman
toward her truest self—the ultimate destination of being alive.
As it celebrates its 15th
anniversary, Zoya continues to redefine the luxury jewellery experience in
India. With twelve exclusive boutiques across Mumbai, Delhi, Ahmedabad,
Bengaluru, Chennai, Kolkata, Pune, and Hyderabad, along with Zoya galleries in
Mumbai, Ahmedabad, Kolkata, Chennai, and Chandigarh, Zoya showcases luxury at
its finest. Zoya now further elevates its personalized service by offering
video-assisted jewellery consultations and home trials.