Mumbai…February 24, 2025 : Neela Mediatech, a
trailblazing Indian gaming studio, is redefining the gaming landscape by
leveraging beloved intellectual properties to create interactive entertainment
experiences. By expanding the universe of Taarak Mehta Ka Ooltah Chashmah
beyond television, the company has transformed the iconic show into a
multi-platform gaming phenomenon.
The studio’s latest release, Gada Electronics,
has emerged as a top game in mobile gaming, proving that nostalgia-driven
storytelling combined with strategic gameplay can drive massive engagement. The
game has achieved remarkable milestones, ranking #2 among all App Store games
in India, surpassing PUBG, and also securing the #1 position in the Adventure
& Simulation category on iOS. With over 5 million downloads across Android
and iOS, Gada Electronics manages a D1 retention of 35% as well. With Gada
Electronics, Neela Mediatech has set a new benchmark for Indian IP-driven
gaming.
Unlike traditional simulation games,
Gada Electronics allows players to step into the shoes of Jethalal Gada, one of
India’s most beloved TV characters, as they manage and expand his iconic
electronics store. The game integrates elements of business strategy, resource
management, and decision-making, making it both entertaining and intellectually
engaging.
India’s mobile gaming market has long
been dominated by battle royale and casual games, but Neela Mediatech has taken
a unique approach by harnessing local intellectual properties that deeply
resonate with Indian audiences.
Commenting on this success, Mr.
Asit Kumarr Modi, Founder of Neela Mediatech, said, “For years, Indian
audiences have loved the world of Taarak Mehta Ka Ooltah Chashmah. With Gada
Electronics, we’ve given them a way to engage with the brand in an interactive
format. This success proves that Indian IP-driven gaming has the potential to
rival global franchises.” With an established fan base, the game has witnessed
exceptional user engagement, retention, and organic adoption, further
demonstrating the power of homegrown IPs in India’s gaming industry.
The success of Gada Electronics
reflects a larger transformation in India’s gaming sector. The country’s gaming
market is projected to reach $8.36 billion by 2030, with simulation games alone
crossing 1 billion downloads in 2023. Business simulation gaming is expected to
grow from $2.5 billion in 2023 to $5.8 billion by 2032.
Mr. Harjeet Chhabra, CEO of Neela
Mediatech,
highlighted the shift in the industry, stating, “For years, Hollywood and
global gaming giants have capitalized on IP-driven gaming—whether it’s Marvel,
Star Wars, or Pokémon. India has an equally rich library of beloved franchises,
and we are just scratching the surface of its gaming potential.”
Following the overwhelming success of
Gada Electronics, Neela Mediatech is focused on expanding its IP-driven gaming
portfolio. The company is working on new Taarak Mehta Ka Ooltah Chashmah-themed
edutainment app for kids aged 2-6. Plans are also underway for interactive
storytelling experiences featuring beloved TMKOC characters.
By seamlessly blending nostalgia,
storytelling, and technology, Neela Mediatech is not just creating games—it is
building a dynamic gaming ecosystem for Indian audiences. From television
screens to mobile gaming, the future of IP-driven gaming has arrived, and Neela
Mediatech is leading the charge.
Download Gada Electronics now from
Google play
store:
https://play.google.com/store/apps/details?id=com.neelamediatech.gadaelectronics&hl=en_US
Apple Store:
https://apps.apple.com/us/app/gada-electronics-business-inc/id6474658309.
About Neela Mediatech
Neela Mediatech is led by the
visionary Mr. Asit Kumarr Modi. Under his leadership, Neela Film Productions
ventured into new-age digital businesses through its subsidiary, Neela
Mediatech, which focuses on gaming, animation, and merchandise, further
expanding the legacy of creativity and innovation. Asit Kumarr Modi is the
creative force behind a wide array of fiction and non-fiction shows for leading
broadcasters, including Sony SET, Sony SAB, Colors, and Star Plus. Taarak Mehta
ka Ooltah Chashmah remains the crown jewel of Neela Film Productions,
celebrated for its unique characters, dialogues, and cultural impact. The
iconic show has been at the forefront of Indian television for 16 years, with
over 4,000 episodes to its credit. Mr. Modi has poured heart and soul into the
creation of these characters and stories ensuring that their creative
endeavours have brought joy to millions.
For media queries, please contact:
Sonia Kulkarni | Hunk Golden and
Media
9820184099 | sonia.kulkarni@hunkgolden.in