In partnership with leading Automotive publication Auto Today, the initiative honours visionaries shaping India’s future and others who are preserving its rich heritage
Mumbai, February 6,
2025:
Mahindra, in association with the India Today Group, has proudly flagged off
the second edition of the Mahindra Rise ‘Drivers of Change’ initiative. This
year, ‘Drivers of Change’ will celebrate change makers who are pushing the
boundaries of progress as well as proponents of India’s richest traditions,
reflecting the Republic Day theme of ‘Swarnim Bharat — Virasat aur Vikas’.
India stands as a
unique intersection of history and innovation, seamlessly blending its glorious
past with a dynamic future. Reflecting this spirit, ‘Drivers of Change’ will honour
individuals who are not only shaping the nation’s progress but also preserving
its cultural and historical legacy.
These changemakers have been
carefully selected for their outstanding contributions across diverse fields –
including social work, arts, technology, science, sports and medicine, spanning
from grassroots activism and scientific breakthroughs to pioneering innovations
and cultural excellence. Their
achievements reflect Mahindra’s Rise philosophy – Rise for a more equal world,
Rise to be future-ready and Rise to create value.
Nalinikanth
Gollagunta, CEO - Automotive Sector,
Mahindra & Mahindra Ltd., said, “At
Mahindra, we are driven by Rise philosophy – to fuel progress that is deeply
rooted in our heritage. ‘Drivers of Change’ is a reflection of this belief,
celebrating those who are shaping India’s future while staying true to its
traditions. Their journeys inspire us all, and we are proud to share their
stories as we embark on this remarkable journey across the country.”
Yogendra Pratap,
Editor, Auto Today,
said, “Auto Today and Mahindra
Automotive, in our continued commitment to driving meaningful change, are proud
to embark on the second edition of ‘Drivers of Change.’ Every journey leaves an
impact, and this year, through our extensive 10,000km plus expedition in the
Mahindra XUV700, we aim to spotlight individuals who are reshaping India’s
future and, in some cases, taking care of our heritage as well. This journey is
more than just a drive—it’s a mission to celebrate change makers who are
transforming communities while preserving the cultural and historical fabric
that makes India truly unique.”
The Auto Today Team
from the India Today Group is set to travel over 10,000km across India in a
convoy of Mahindra XUV 700 SUVs. They will visit handpicked achievers—from
conservationists to social reformers—spending time at their workplaces to share
their stories in their own words. The journey will take them along Southern
India's coastal roads, through the lush Northeastern States, past the historic
town of Dandi, and finally to Mumbai, Maharashtra.
About the “Drivers
of Change” Initiative:
· A pan-India drive
covering over 10,000km to celebrate those ushering in change across the country
and upholding India’s richest traditions.
· The initiative is
dedicated to telling the stories of these remarkable individuals who are
shaping the new India and, in some cases, upholding our cultural heritage
· Led by the Auto Today
Team, the journey will be undertaken in Mahindra XUV700 – an SUV built for
resilience, adventure and the spirit of change.