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Makes a powerful debut at ELECRAMA with its new brand identity
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Showcases the largest ever portfolio of products and solutions at
World’s Largest Electrical Show
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Aims to power industries, infrastructure, retail, homes and agriculture
with a commitment to ‘Viksit Bharat’
February 26, New
Delhi, India : Lauritz Knudsen Electrical and
Automation (formerly known as L&T Switchgear), a leader in the Indian
electrical and automation sector, made a powerful debut at ELECRAMA 2025 under
its new brand identity. The company unveiled advanced range of products and solutions
tailored for industries, infrastructure, retail, homes, and agriculture. In
alignment with the Government’s vision for a Viksit Bharat, Lauritz Knudsen,
shared plans for enhancing its manufacturing and R&D capabilities in India
while continuing to focus on providing meaningful solutions for varied
applications.
As a part of its ongoing commitment to
driving India’s growth and innovation, Lauritz Knudsen showcased an array of
ground-breaking solutions at ELECRAMA 2025, designed to empower the country’s
energy prowess. The company’s focus is on enabling India’s transformation
through digitalization, and energy efficiency.
Key launches include:
●
Omega
UZ ACB – The most advanced Air Circuit Breaker, featuring top-tier
switching and protection functionalities, integrated with communication
technologies like Ethernet I/P, Bluetooth, and NFC for seamless integration
into SmartComm, Lauritz Knudsen's digital architecture platform.
●
Dsine
DZ MCCB – A comprehensive range of Molded Case Circuit Breakers designed for
renewable energy needs, optimized system coordination, and best-in-class short
circuit breaking capacities, along with modular digital trip units and accessories
for digital system integration.
●
New
Range of Industrial Automation Solutions – This includes variable
frequency motor drives, PLCs, and HMIs integrated with SmartComm, enhancing
discrete process automation and efficiency.
●
enConnect
Home Automation Solutions – A new range of wireless Wi-Fi switches, lighting, and
curtain control solutions for a connected home experience, powered by the
cloud-based "enConnect" IoT platform.
●
New
Range of Numerical Protection Relays – Offering comprehensive
protection, control, and communication functionalities for LV and MV
applications, along with a draw-out design for enhanced safety.
●
Full EV
Ecosystem – Comprising EV chargers, a SmartComm Charge Management
System (CMS), and cloud-based customer apps to facilitate the transition to
electric mobility.
●
Farm
Automation Solutions – An innovative smart irrigation management system that
enhances yields and water conservation through digitalization and automation.
Deepak Sharma, Zone President, Greater India and MD & CEO of
Schneider Electric India, stated, "As India works
towards becoming a global economic powerhouse, the role of its electrical and
digital infrastructure cannot be overstated. With a strategic investment plan,
we are prioritizing innovation and R&D excellence in India, with a specific
focus on enhancing manufacturing capabilities and expanding our workforce. This
investment is part of our commitment to strengthening our ability to cater to
the country’s diverse customer needs and contributing to the growth of the
'Make in India' movement.”
Naresh Kumar, COO of Lauritz Knudsen, added, "India’s ambition to become a USD 7 trillion
economy by 2030 highlights the critical importance of dependable, efficient,
and sustainable electrical infrastructure. At ELECRAMA 2025, we are excited to
showcase innovations that meet the current and future needs of the market. Our
focus on inclusive growth is evident in our extensive product offerings,
catering to a diverse range of customers—from small retailers and farmers to
large industries and large-scale infrastructure projects
serving deep India."
Lauritz Knudsen has a strong pan-India presence, with manufacturing
facilities across the country supported by 33+ offices across 500+ cities,
ensuring efficient service delivery across diverse geographical locations.
About
Lauritz Knudsen:
Lauritz Knudsen Electrical & Automation is a
leading player in the Indian Electrical industry, drawing strength from over 70
years of rich heritage and a steadfast dedication to contributing towards the
growth of India. The brand currently exports to 30 + countries and is dedicated
to providing a wide range of electrical and automation solutions to vital
sectors of the economy, including industries, utilities, infrastructure,
buildings, and agriculture. Our extensive portfolio includes low-voltage and
medium-voltage switchgear, automation solutions, tailored software, and
services.
With multiple manufacturing facilities in India,
we adhere to global standards of excellence. Our operations are supported by
well-equipped, in-house design and development centers, as well as tooling
facilities, ensuring precision in manufacturing.
With a strong global footprint, supported by an
expansive electrical distribution network in India and worldwide, our ambition
is to foster excellence and provide top-tier products and solutions that drive
the progress of nations globally.
We Listen.
We Partner. We Innovate.
Media Contact:
Debolina Mukherjee – Corporate
Communication, Schneider Electric Lauritz Knudsen | 761946288 | debolina.mukherjee@se.com
Bidisha Suri, Adfactors PR Pvt. Ltd
Mobile: +91
99995 76965| E-Mail: bidisha.suri@adfactorspr.com