Joins the ‘Make in India’ initiative with the launch of a new manufacturing unit in Hubballi, Karnataka
Bengaluru, 13th February, 2025: Tramontina, the
113-year-old Brazilian homeware brand that entered Indian retail last year, is
strengthening its commitment to the country by establishing India as a key
global hub for kitchenware. At the Global Investors Meet Karnataka 2025, the
company announced its latest investment—a new manufacturing facility in
Hubballi.
To strengthen its manufacturing capabilities, Tramontina
has entered into a joint venture with Aequs, an Indian pioneer in contract
manufacturing, to set up its Hubballi facility. This plant will cater to Indian
consumers and also manufacture ‘Made in
India’ products for global markets.
Eduardo Scomazzon,
Chairman of the Board, Tramontina, inaugurated the Hubballi facility
earlier this week and expressed his enthusiasm at the Global Investors Meet, “We are both proud and grateful for the
support India has shown us on this journey. This is the first time we are
setting up a manufacturing unit outside the Americas, marking a major milestone
in our journey. Our expertise in creating high-quality, innovative kitchenware,
combined with India’s manufacturing strength and the government's vision of
Aatmanirbhar Bharat, will help establish India as a global hub for Tramontina.”
The Hubballi facility will produce a diverse range of
cookware, prioritizing safety and durability. It will have an impressive
monthly capacity of manufacturing 400,000 - 500,000 products across triply,
aluminum, stainless steel, and ceramic-coated cookware, designed to meet the
diverse needs of global and local consumers.
Beyond production, this new facility will contribute to
the socio-economic development of the region by generating new employment
opportunities. “Training is one of our
biggest investments. Our team is like family, and we believe in empowering our
workforce with the right skills to maintain the highest standards of quality,” added
Eduardo.
Adding to this, Marcelo Borges, CEO, Tramontina USA
said “We spent nearly two years understanding the Indian market, working
closely with local teams to develop products that truly fit Indian homes. For
us, this is not just about investment; it is about development and long-term
commitment to India.”
On the retail side, Tramontina has adopted a strong
omni-channel strategy in India, spanning general trade, modern retail and
e-commerce platforms. In just six months, it has expanded to 1500 retail
touchpoints across the country. Aruni
Mishra, CEO, Tramontina India, commented, “Our vision is to make Tramontina an integral part of Indian
households. We are rapidly scaling our network and aim to reach over 4000
physical touchpoints and be available on all e-commerce platforms in 2025-26.”
With a presence in over 120 countries, Tramontina is a
household name across Latin America, the US and beyond. The company is now
poised to revolutionize kitchenware in India by combining global expertise with
local knowledge.