Gurugram, 4th February 2025 : In a country where road accidents claim over 1.7 lakh lives
annually, Transport Corporation of India Ltd. (TCI), India’s leading integrated
supply chain and logistics solutions provider, continues its commitment to
making roads safer through its flagship initiative—TCI Safe Safar. Celebrating
Road Safety Month from January 1st to 31st, 2025, this initiative reached
thousands of individuals, focusing on High Accident Zones across national
highways and spreading awareness through interactive and engaging sessions.
Jagrukta ki raah, behtar bhavishya
ki aur!
Aligned with the Ministry of Road
Transport and Highways (MORTH) vision for road safety, TCI Safe Safar focused
on high-accident zones such as Bengaluru to Chennai, Chennai to Salem, Greater
Noida to Agra, and Agra to Lucknow along India’s national highways. The
initiative’s educational efforts included promoting safety norms on crucial
issues like ‘drinking and driving,’ ‘using mobile phones while driving,’ and
‘taking adequate rest during long hauls,’ among others.
Since its inception in 2019, TCI
Safe Safar has operated across India on two fabricated trucks, featuring
interactive street plays that combine humor with important safety messages.
Over the last five years, the initiative has impacted the lives of over 11.6
lakh people, covering 78,000 kilometers of India’s highways. The campaign was
also showcased at the Bharat Mobility
Global Expo 2025, held from January 17th to 22nd, further highlighting the
significance of road safety at a national level.
Suraksha ka sandesh, har kone tak
pohchayein!
Looking ahead, TCI Safe Safar
plans to double its outreach by deploying additional vehicles and expanding its
reach to new regions. In March 2025, TCI Safe Safar will host a conference
bringing together key stakeholders including government ministries, industry
leaders, and experts to discuss and share insights toward improving road safety
in India. The event will also provide a platform for TCI to present its new
initiatives and future commitments toward ensuring safer roads for all.
Jeevan anmol hai, aayein milkar
sadak suraksha ka vaada karein!
TCI Safe Safar continues to work
toward fostering a culture of road safety, emphasizing collective
responsibility in making India’s roads safer. Speaking about the initiative, Mr. Rajkiran Kanagala, President &
Chief Business Officer of TCIL, stated, “Road safety is not just about
following rules; it’s about creating awareness and fostering collaboration.
Through TCI Safe Safar, we aim to create a lasting impact by empowering
drivers. To make road safety a true ‘Jan
Andolan,’ we are committed to expanding our efforts beyond industrial areas
and reaching more people through our campaigns.”
The initiative underscores the
crucial role of the private sector in complementing government efforts to
improve road safety and prevent loss of life. By working together, all
stakeholders—government, industry, and citizens—can play a vital role in
addressing the country’s road safety challenges.
TCI invites everyone to take the
safety pledge at www.tcisafesafar.com and be a part of this important
road safety movement.
Together, we can
#MakeTheDifference!
#AbHarSafarSafeSafar