Bangalore, 21st
January : In a spectacular showcase of traditional premium
menswear - Tasva x Tarun Tahiliani in collaboration with
Aditya Birla Fashion Retail Ltd. Showcase their big wedding collection for 2025 in
Bangalore with a grand event at the iconic UB City.
The grand
event took place on Saturday, 18th January at UB City in Bangalore. The evening
was graced by ace designer Tarun Tahiliani along with Bangalore’s favourite
names Masterchef Harish Closepet, Rida Thara, Shinesh Shetty and Karthi Mahesh
who walked the ramp. The event was attended by an elite audience of HNIs,
influencers, and fashion connoisseurs, for an unforgettable evening of style,
artistry, and innovation.
Tasva
presented a thoughtfully curated collection this season that redefined modern
menswear while honoring timeless artistry. Each piece was crafted to tell a
story, featuring intricate motifs that celebrated heritage alongside modern
silhouettes that exuded confidence and flair. This collection aimed to provide
a versatile wardrobe for the modern groom, seamlessly transitioning from
traditional ceremonies to contemporary celebrations.
Inspired by the
Tree of Life, the intricate elegance of Lipan Art, the fluidity of Paisleys,
and the evocative Art of Light, this
collection was a visual symphony blending
heritage with contemporary innovation. The designs featured a harmonious interplay of floral, fluid,
and geometric artworks, creating a narrative that felt both rooted in
tradition and distinctly modern.
Signature Indian
embroidery techniques such as Aari work, Zardozi, and mirror work enhanced each piece with intricate detailing.
Additionally, appliqué, pearl
embellishments, and 3D elements added depth and texture, ensuring a
captivating look from every angle.
The color palette was both versatile and impactful.
Soft pastels like ivory, lilac, salmon,
and jade set a refined tone for daytime events, while deeper jewel tones and
vibrant pops of color infused energy into cocktail hours and mehndi
celebrations. Each hue complemented the groom's personal style while
elevating the overall wedding aesthetic.
Modern silhouettes were a contemporary
reimagining of classic menswear, combining traditional roots with fresh
aesthetics. Classic sherwanis featured asymmetrical details and sharp
tailoring, while sleek dinner jackets and Indo-Western styles introduced
sophistication and versatility. Each garment captured a narrative of
individuality and artistic heritage.
“Today’s groom is
rewriting the rules of wedding fashion, embracing tradition while asserting his
individuality. At Tasva, we craft pieces that seamlessly blend age-old
craftsmanship with contemporary silhouettes and unmatched comfort, ensuring
that every outfit feels as remarkable as it looks. Bangalore, a city where
modernity meets deep cultural roots, resonates with this ethos perfectly. It’s
a market that appreciates the finer details while embracing innovation, making
it the ideal canvas for our vision of reimagined occasion wear.”says Tarun Tahiliani, Chief Design Officer,
Tasva.
“Tasva has always
stood for making sophisticated Indian wear accessible to the modern man, and
Bangalore is a key part of that journey. The city’s vibrant culture and stylish
audience make it an essential market for us. Since opening our very first store
in Malleshwaram, Bangalore, now we have an impressive network of 7 stores
including our two new flagship stores in Indiranagar and HSR Layout.” added Ashish Mukul, Brand Head, Tasva.
The event at UB City, Bangalore, was a resounding
success, celebrating modern Indian fashion with a captivating display that
proved to be as inspiring as it was unforgettable.
About Tasva
Tasva, a wedding and occasion wear brand for the
modern Indian man, is a brand launched by ABFRL in collaboration with ace
couturier Tarun Tahiliani. Tasva is dedicated to offering classy and
comfortable Indian wear. With a strong emphasis on craftsmanship and
contemporary style, Tasva is redefining Indian wear for the modern man. The
brand offers an extensive range of kurtas, kurta bundi sets, sherwanis,
Indo-western outfits, footwear, and accessories. The brand's exquisite products
are available at exclusive Tasva stores across India and online at www.Tasva.com
About
Aditya Birla Fashion and Retail Limited
ABFRL is part of a leading Indian conglomerate,
The Aditya Birla Group. With revenue of Rs. 13,996 Cr. spanning retail space of
11.9 million sq. ft. (as of March 31, 2024), it is India’s first billion-dollar
pure-play fashion powerhouse with an elegant bouquet of leading fashion brands
and retail formats.
The Company has a network of 4,664 stores across
approximately 37,205 multi-brand outlets with 9,563 points of sales in
department stores across India (as of 31st March 2024).
It has a repertoire of India’s largest brands in
Louis Philippe, Van Heusen, Allen Solly, and Peter England, established over 25
years. Pantaloons is one of India’s leading fashion retailers.
The company’s international Brands portfolio
includes - The Collective, Amongst India's largest multi-brand retailers of
international brands, and has long-term exclusive partnerships with select
brands such as Ralph Lauren, Hackett London, Ted Baker, Fred Perry, Forever 21,
American Eagle, Reebok, Simon Carter, and Galeries Lafayette.
The Company’s foray into the branded ethnic wear
business includes brands such as Jaypore, Tasva & Marigold Lane. The
company has strategic partnerships with Designers ‘Shantanu & Nikhil’,
‘Tarun Tahiliani’, ‘Sabyasachi’ and ‘House of Masaba’.
In addition, to cater to the needs of digitally
native consumers, ABFRL is building a portfolio of Digital-first brands under
its technology-led ‘House of D2C Brands’ venture TMRW. TMRW is on a path to
building a portfolio of Digital First brands in partnership with founders of
emerging brands in the E-Commerce market.
The Company in Sept 2023 completed the
acquisition of 51% stake in TCNS Clothing Co. Ltd. TCNS is India’s leading
women’s branded ethnic apparel company that designs, markets, and retails a
portfolio of women’s branded apparel across brands W, Aurelia, Wishful, Elleven
& Folksong.