Mumbai, 31st January 2024 : Produced by Tiger Telly - Zoya Akhtar and Reema Kagti’s advertisement vertical that tells stories across shorter formats, Nykaa Wali Shaadi is a celebration of beauty, love, and the deep connection between the couple. Premiering on Jio Cinema on 31st January, the series features four real brides as Nykaa gives them the bridal beauty look of their dreams, documented against the backdrop of their wedding.
Link to the promo: www.youtube.com/watch?v=-IJGy0lUR8w
In every Indian wedding, the bride’s beauty is not just an element,
it’s the centerpiece of the celebration. While once the bride’s outfit was the
focal point of her transformation, today, makeup has evolved into a defining
element of her bridal journey. Her look is a culmination of dreams, traditions,
and meticulous planning, immortalized in photographs and videos that become
cherished memories for a lifetime. For a bride, choosing the right makeup
artist is akin to selecting the perfect lehenga, it’s about trust, vision, and
crafting a look that captures her essence. Nykaa, as a trusted beauty partner,
understands the importance of this moment, offering brides expert guidance,
personalized recommendations, and a world of beauty solutions to ensure every
detail - every flick of eyeliner, every sweep of highlighter - is perfect for
her big day.
Nykaa Wali Shaadi follows the journeys of four real brides as they explore beauty in
its many forms. From the significance of kajal for nazar, to curating the
perfect bridal look through moodboarding, to working with makeup artists who
understand the bride's vision for their special day - each bride experiences a
transformation. The moment they reveal their bridal look, with their loved ones
by their side, is a moment filled with overwhelming emotion and pure joy. This
is bridal beauty: shared, powerful, and dedicated entirely to her. The bride is
the main character of her story, and Nykaa is her ally, guiding her to find her
own version of beautiful.
MEET THE BRIDES:
Jagriti Rajulu: The Triumph of Resilience
Jagriti’s wedding is a celebration not just of love
but of survival. Diagnosed with breast cancer shortly after her engagement, she
faced months of surgery, chemotherapy, and radiation, but through it all, she
never gave up on her dream of a vibrant wedding. Her story is one of recovery,
of transformation, and of the profound beauty that comes from within.
Seema Priyanka Gowdar: Beauty in
Strength
Seema has dedicated her life to serving her country, from the Indo-China
border to UN peacekeeping missions in Sudan. A decorated army officer, she’s
always put others first. Her wedding is not just a celebration of love—it’s a
moment for Seema to step into her own beauty, to recognize her worth, and to
allow herself to be celebrated.
Maiti Shahani Kapoor: A Love That
Embraces All
Maiti’s wedding is a beautiful blend of cultures, celebrating her
Nepali-Sindhi heritage and her partner Mushad’s Parsi-Punjabi roots. As she
prepares for her big day, Maiti’s journey is a testament to the beauty of
embracing diversity and identity. Nykaa helped her find a look that beautifully
mirrored her personal evolution—one that honors tradition and celebrates
modernity, reminding us that beauty is unique to each individual.
Avantika Chhabria: A Love Manifested
Avantika and
Divyam’s story is a testament to serendipity and the magic of manifesting love.
They met in 7th grade and an unexpected twist sparked a friendship destined to
blossom into a lifelong bond. Over 15 years, their love grew with them,
evolving from puppy love to a partnership built on trust, laughter, and shared
dreams. "We believe we manifested each other," Avantika shares.
"What started as a friendship became love, and even after all this time,
it feels like the beginning."
Falguni Nayar, Executive Chairperson, MD
& CEO of Nykaa, shared, "Weddings are pivotal beauty
moments, and at Nykaa, we understand how essential it is for brides to feel
confident and radiant on their special day. We have always believed that beauty
is personal—it’s about embracing your true self. We’re not just selling
products; we’re here to guide, educate, and empower our customers to feel
confident in who they are. Whether through our online platforms or in our
stores across India, we connect with them on a deeper level, offering expert
advice and personalized guidance to help them discover the beauty that’s
uniquely theirs."
Zoya
Akhtar added “At Tiger Baby, we
endeavour to tell stories that though diverse in format, are equally impactful.
Through our collaboration with Nykaa, we got to highlight the glory of Indian
weddings through powerful narratives that celebrate women and beauty both inner
and outer.”
Reema
Kagti said,
“Partnering with Nykaa on this exciting project allows us to bring authentic
narratives of strength and beauty to life. With Tiger Telly, we’re crafting
powerful stories in both short and long formats, and we look forward to sharing
these heartfelt, empowering journeys with the viewers.”
Talking
about this Partnership, Vivek Mohan
Sharma, Head - Branded Content & MTV Properties Revenue, JioStar says “We’re constantly challenging the status quo
with boundary-pushing collaborations, and Nykaa Wali Shaadi is a perfect
example of this approach. This isn’t just another beauty show; it’s a
celebration of real brides and their personal stories, crafted with Nykaa’s
ethos of personalized, inclusive beauty at its core. Through this partnership
we’re driving an emotional connection with audiences creating a moment of real
transformation. This collaboration delivers a powerful brand experience,
amplifying Nykaa’s presence and impact, while offering our viewers content that
resonates on a deeper, more meaningful level.”
Mark your calendar for 31st January for the
premiere of Nykaa Wali Shaadi on Jio Cinema, and see how Nykaa
helps brides find their beautiful on their big day.
Here is what the brides have to say!
"My wedding day was a
celebration of love, life, resilience, and strength. I loved how I looked and
thoroughly enjoyed being part of the show. By staying true to my skin tone,
hair length, makeup style, and heritage—while marrying the man of my dreams and
being surrounded by the people who matter most—I felt truly radiant. I’ve
learnt that beauty comes alive in the way you love yourself despite the
changes, in the kindness you show others, and in the resilience that keeps you
moving forward. My wedding look wasn’t just about appearance, it captured the
strength and transformation I've embraced, making the celebrations truly
memorable." – Jagriti
"My journey with Nykaa during
our wedding was about more than just beauty, it was about embracing courage,
individuality, and elegance. As a woman guarding the nation, I've always
believed in leading with strength and resilience. From boots to heels, this
collaboration symbolized my transformation, showing how boldness and beauty
coexist. Nykaa brought together incredible talent and creativity, making every
moment unforgettable. The artistry wasn’t just about enhancing my look; it
honored the story of a woman who balances grace with grit. I envisioned our
wedding as a dream celebration, and with Nykaa’s touch, it truly became one.
Thank you for making me feel stunning and elevating the entire experience, it
was a true reflection of who I am: fearless, bold, and unapologetically
me!" - Seema
“My three-day journey with the Nykaa team
was unforgettable, thanks to their incredible support. They made everything
smooth and so much fun. Nykaa helped me embrace my individuality and reminded
me that beauty isn’t just about how we look—it’s about feeling confident and
strong. When we feel confident, we truly shine.” – Maiti
"Working
with the Nykaa Wali Shaadi team felt like a perfect extension of our journey.
From the start, it was about celebrating the love Divyam and I have nurtured
over 15 years. The process was seamless, joyful, and unforgettable, just like
our story. It was a beautiful manifestation of everything we dreamed of." –
Avantika
Catch all the
action on @mynykaa's Instagram
Channel