Mumbai, India – January 30, 2025 : JSW One TMT, a trusted player
in high-quality steel bars, has launched its latest brand campaign, “100%
certified nahi toh TMT nahi.” The campaign highlights the importance of quality
and certification in construction materials and underlines JSW One TMT's
commitment to delivering 100% BIS-certified TMT bars to address the industry's
need for reliability and trust.
The
campaign connects with the universal appeal of cricket, a sport integral to
India's culture. Set in a construction material store, the narrative shows a
contractor insisting on using only "100% BIS-certified TMT bars." The
video uses humour and relatability to convey a clear message, reinforcing that
trust and certification are non-negotiable in cricket and construction.
True to the spirit of the
campaign’s narrative, the launch was crafted to break the mould and redefine
conventions. JSW One TMT chose to disrupt the usual playbook by empowering its
true brand ambassadors—its employees—to spearhead the campaign launch. Through
its social media handles, JSW One TMT orchestrated an organic ripple effect,
creating a dynamic and multiplied field of engagement across platforms.
The pre-launch phase elevated the anticipation further
with strategically crafted, high-energy banter between JSW One’s in-house
powerhouses—JSW One MSME, JSW One Homes, and JSW One TMT. This brand interplay
generated intrigue and amplified excitement, setting the stage for an impactful
and memorable campaign debut.
Video link: https://bit.ly/3WD2mbm
Gaurav Sachdeva, CEO of JSW One Platforms,
commented, “The campaign, ‘100% certified nahi toh TMT nahi,’ captures the essence
of what JSW One TMT stands for—uncompromising quality and trust. Through this
campaign, we aim to address a critical gap in the market by highlighting the
importance of certification in construction materials while resonating with our
audience through India’s love for cricket. This initiative reinforces our
commitment to setting a benchmark for reliability and durability in the
construction industry."
Developed
with Little Odd Marketers, the ‘100% certified nahi toh TMT nahi’ campaign
film engages audiences with a compelling narrative emphasising the importance
of using certified TMT bars in construction.
Visit
our website, www.jswonetmt.com, and follow JSW One TMT on
@jswonetmt for more information and to watch the 100% BIS-certified film.
About JSW One Platforms: JSW One Platforms, part of
the $24 billion JSW Group, is a B2B e-commerce platform offering integrated
solutions in materials supply, financing, and turnkey construction to support
India’s manufacturing and construction sectors. JSW One operates the jswonemsme.com marketplace, JSW One Finance
Limited, an NBFC focused on supply chain finance and business loans and jswonehomes.com, a turnkey home construction business.
For further information, please contact:
JSW One Platforms Limited
Public Relations and
Communication Team
Umang Mishra
Mobile: +91 98202
27101
Email: umang.mishra@jsw.in
Amrita R Verma
Mobile: +91 98336
70419
Email: amrita.verma@jsw.in