The Indian Sustainable Natural Rubber
(iSNR), a groundbreaking initiative that aligns with globally accepted
sustainability principles and the European Union Deforestation Regulation
(EUDR), was officially launched today in Kottayam, Kerala. The ceremony was
inaugurated by Mr. George Kurian, Hon’ble Minister of State for Fisheries,
Animal Husbandry, Dairying, and Minority Affairs, and presided over by Mr.
Thiruvanchur Radhakrishnan, Member of the Legislative Assembly. Dignitaries,
including Mr. G. Anil Kumar (Vice Chairman, Rubber Board)
and Mr. N. Hari (Member, Rubber Board), extended their felicitations.
Mr. M. Vasanthagesan, Executive Director of
the Rubber Board, emphasized the importance of the iSNR framework, stating: "Sustainability
is no longer a choice but an imperative in global trade. For the first time, the
Indian Rubber Board has created a certification framework with Zero Cost to
Farmers and Growers. This initiative not only ensures compliance with the EUDR
but also strengthens the position of Indian natural rubber in global
markets."
Advancing Sustainability in Rubber
Production: The iSNR initiative represents a transformative step in ensuring
environmentally and socially responsible natural rubber production. The
framework focuses on: Preventing Deforestation: Ensuring all natural rubber
sourced under the iSNR framework complies with zero-deforestation commitments,
supporting both global biodiversity and carbon sequestration goals.
Empowering Farmers: Offering free
certification and training for smallholders, equipping them with sustainable
farming practices that enhance yield, reduce environmental impact, and improve
livelihood opportunities.
Traceability Across the Supply Chain:
Creating transparency from farm to factory, providing global buyers with
assurance of ethical and sustainable sourcing.
Alignment with Global Goals: Supporting
India's commitment to the United Nations Sustainable Development Goals (SDGs)
and the Paris Climate Agreement.
TRST01: Driving Sustainability Through
Innovation as the official Technology Partner, TRST01 plays a pivotal
role in the implementation and management of the iSNR framework. Selected
through a rigorous evaluation process, TRST01 brings cutting-edge digital
solutions to ensure the integrity and efficiency of the initiative.
Mr. Manoj Vembu, Co-Founder and Director of
TRST01, highlighted the transformative potential of sustainable rubber:
"Sustainable rubber is not just about meeting regulations—it is about
creating a lasting positive impact for the environment, farmers, and global
industries. At TRST01, we enable this transformation through advanced digital
solutions that drive traceability, compliance, and measurable sustainability
outcomes. The iSNR initiative positions India as a global leader in sustainable
natural rubber production."
TRST01’s platform empowers stakeholders
across the supply chain with: Digital Monitoring and Reporting: Ensuring
adherence to EUDR requirements and providing real-time insights into
sustainable practices.
Compliance Made Simple: Streamlined
processes that reduce the burden on farmers and exporters, enabling seamless
certification.
Environmental and Social Benefits:
Supporting reforestation efforts, carbon footprint reduction, and fair
practices for farmers. A Milestone in Global Rubber Sustainability,
The iSNR initiative sets a precedent for
sustainable rubber frameworks worldwide. By prioritizing environmental
preservation, farmer welfare, and global compliance, it ensures that India’s
natural rubber industry remains competitive while contributing to a greener
planet.
About TRST01
TRST01 specializes in sustainable
technology solutions, focusing on supply chain transparency, environmental
impact measurement, and digital monitoring, reporting, and verification (dMRV).
With deployments in multiple countries, TRST01 empowers industries to achieve
their net-zero and sustainability goals by transitioning from measurement to
management through innovative platforms.