Bengaluru,
January 28, 2025 : House of Masaba, a renowned
fashion and apparel brand, has adopted MoEngage as its customer engagement
partner. Acquired by ABFRL (Aditya Birla Fashion and Retail) around 2.5 years
ago, the brand has grown 5X in that period and is set to close in 2024 with a
net ARR of Rs 150 Crores.
With plans for an international market and category
expansion, the brand clocked the need for a martech platform to enhance its
customer engagement initiatives to match its growth pace.
Prior to using MoEngage, House of Masaba utilized
multiple marketing tools to drive its engagement initiatives, i.e., one each
for email, WhatsApp, SMS and push notifications.
“We realized that our customer engagement initiatives
were working somewhat in silos. So we wanted a martech platform that could
become a one-stop solution for us to drive consistent communications across the
board. MoEngage converges all the customer data and insights and presents them
in a single unified view that helps us understand our customers deeply. This
has also led to us enhancing our retention rates and driving customer loyalty”,
said Siddhartha Agarwal, Chief of Staff
at House of Masaba.
With MoEngage features like Merlin AI (MoEngage’s generative AI engine), user
analytics, Flows, Web push, and more,
House of Masaba aims to drive contextual customer experiences.
Commenting on the partnership, Mr. Venkat Thangi, Senior Director - Marketing at MoEngage, said,
“Replacing multiple point solutions with an agile martech platform is essential
for driving operational efficiencies in today's competitive environment. With
minimal tech dependencies and a quick time-to-value, we at MoEngage have successfully
assisted some of the largest consumer brands in achieving remarkable
bottom-line results. We are excited to replicate this success with House of
Masaba!”
About MoEngage:
MoEngage is an insights-led customer engagement
platform trusted by more than 1,350+ global consumer brands such as Adidas,
Dominos, Nestle, Tanishq, Flipkart, Unilever, Samsung, Coca-cola, Starbucks,
Birkenstock, Bisleri, Big Basket, Reliance Retail (Tira), Landmark Group,
Lifestyle, Homecenter, Apparel Group, Max Hypermarket, More Supermarket, LIC,
Karnataka Bank, IndusInd Bank, South India Bank, Thomas Cook, SOTC, Akasa Air,
OYO, and more. MoEngage empowers marketers and product owners with insights
into customer behavior and the ability to act on those insights to engage
customers across the web, mobile, email, social, and messaging channels.
Consumer brands across 35 countries use MoEngage to power digital experiences
for over 1 billion customers every month. With offices in 13 countries,
MoEngage is backed by Goldman Sachs Asset Management, B Capital, Steadview
Capital, Multiples Private Equity, Eight Roads, F-Prime Capital, Matrix
Partners, Ventureast, and Helion Ventures. MoEngage was recognized as a Customers’
Choice Vendor in the 2022 Gartner Peer Insights ‘Voice of the Customer’ for the
Multichannel Marketing Hubs Report and a Strong Performer in the Forrester
WaveTM: Cross-Channel Marketing Hubs, Q1 2023 Evaluation. See how MoEngage’s
customer engagement platform can power your growth
About House of
Masaba:
House of Masaba, is Masaba’s signature design
language, which exudes a playful and experimental aura, defying stereotypes and
transcending conventions, by blending innovative silhouettes with effortless
sophistication. House of Masaba’s portfolio encompasses diverse clothing lines,
such as Indian wedding solutions, festive wear and luxe resort wear, which are
all imbued with the brand's distinctive hues, motifs, and aesthetics.
For More
Information:
Pooja Poddar Jain, 9886748912, pooja@myobrandpartners.com